NEW DATA SHOWS VR STILL GAINING USERS
Virtual Reality (VR) has been the next big thing for the past few years. The challenges, highlighted in our previous research waves, have been high prices, enough engaging content, and general interest from the masses. While these challenges still exist, new data from our Virtual Reality Monitor™ shows the VR market continues to gain users. Over the past two years, the number of VR users* has doubled from 21.9 million to 45.3 million.
Today, 14% of the US population and 16% of internet users experience VR content at least once a month via any device. This trend is expected to continue with an estimated 71.3 million VR users by 2022.
*How we define Virtual reality (VR) users: Individuals of any age who experience VR content at least once per month via any device. This includes users who view 360-degree photos or videos and 3-D animations on any device, including desktops, laptops, mobile devices, game consoles or head-mounted displays.
As one would expect, most of this growth is being driven by the younger tech savvy generations. In fact, the biggest growth is coming from the 25-34 year-old segment. It remains the largest segment of regular users with about 17 million users and is expected to hit 25 million users by 2022.
The most appealing activity categories for VR users continue to be entertainment (67%) and gaming (53%). However, we have seen significant year over year increases in other categories as adoption and services become more widespread. We will be highlighting more of the results in upcoming reports and posts.