The Local Pulse Report™ contains results from Thrive Analytics' ongoing survey of small and medium sized businesses (SMBs). This 6th edition report takes a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.
Executives, senior leaders, marketers, executives, or anyone working in the small business space can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.
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Do you want to know what small and medium sized businesses (SMBs) are doing with their advertising budgets? Or how they feel about the economy? What role social and digital media are playing in generating leads for them? How satisfied they are with their media providers?
Thrive Analytics addresses these questions and more with our Local Pulse Reports™. We draw real-time insights from a panel of small and medium sized businesses that we have across the continental United States. Stay informed on the latest trends.
This research is great for any company working in the small and medium sized business space. These insights can help you:
Do you want to know trends about a particular segment of the small business space?
We've divided the small businesses we survey into 8 categories highlighted below. We monitor key trends in these categories and can provide our clients with real time insights into market conditions, critical issues these businesses are facing, and other data points that can be used in sales efforts or go-to-market strategies.
We typically monitor over 20 different types of media for spending trends, as well as technology adoption, issues with current providers, etc. We have created category specific collateral that highlights key trends for each segment and we can break the data out for our clients.