Our newest study reveals that 65 percent of businesses expect their sales to increase and 48 percent expect economic conditions to improve this year. When asked what were the biggest hindrances to growth over the past 12 months, lack of funding (30 percent), and not having enough people /resources to do more business (30 percent) were among the top reasons.
Small and medium sized businesses continue to move more of their business functions to cloud-based services. Data from our recent Local Pulse Report™, shows a 180% increase in the usage of cloud-based technology over the past 3 years. Today, 42% of small businesses use at least one cloud-based service to help manage their business. This trend isn’t going to stop either. Thirty percent of businesses plan to invest more money in cloud-based tools over the next twelve months.
Virtual Reality (VR) has been the next big thing for the past few years. The challenges, highlighted in our previous research waves, have been high prices, enough engaging content, and general interest from the masses. While these challenges still exist, new data from our Virtual Reality Monitor™ shows the VR market continues to gain users. Over the past two years, the number of VR users* has doubled from 21.9 million to 45.3 million.