We've released the 1st Edition of the United Kingdom Local Pulse Report™, highlighting key small and medium-sized enterprise marketing trends. The study reveals that 25% of SMEs have or plan to increase their marketing budgets over the next 12 months.
We are pleased to announce we have expanded our syndicated research offerings to include the Virtual Reality Monitor™, a new study focused on virtual and augmented reality technology. Specifically, the study is designed to monitor how consumers are using virtual and augmented reality technology, the satisfaction levels with current devices, pricing expectations, applications they find appealing, purchase intent, and several other areas.
Ten years ago, Apple released the first iPhone. Desktop search was king. Today it is really a thing of the past. Within this short period of time, consumers have learned that anything they need is available to them whenever and wherever they want. According to our recent Mobile Technology Monitor™, 75% of consumers use a mobile device when searching for a local product or service. Up nearly 50% from four years ago, it is way past the tipping point. Mobile devices have moved to the center of consumers’ multi-platform universe.