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10 Small Business Social Media Marketing Statistics | Thrive Analytics
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Thrive Analytics / Marketing  / 10 Small Business Social Media Marketing Statistics

10 Small Business Social Media Marketing Statistics

We often get asked questions about small business social media marketing. Here are ten social media stats from our 2019 Local Pulse Report™.

  1. 85% of SMBs use some form of social media to market their business.
  2. 78% of SMBs use Facebook as a marketing tool.
  3. 70% of SMBs expect Social Media to generate leads for their business.
  4. 55% of business owners state the most significant challenge using social media is it is too time-consuming to manage.
  5. Only 50% of SMBs monitor and respond to social media feedback on their business.
  6. 40% of SMBs update their social media pages quarterly or longer.
  7. 32% of SMBs stated social media is the top marketing area they need help with.
  8. 20% of SMBs have paid for social media advertising.
  9. 43% of SMBs think social media will have the most significant impact on their business over the next 2-3 years.
  10. 20% of SMBs plan on investing money on social media marketing technology over the next twelve months.

To learn more about how small and medium-sized businesses use social media or other marketing channels, or how you can get access to the Local Pulse Report™, contact us at info@thriveanalytics.com