Small Business Social Media Marketing Expectations

According to our recent Local Pulse Report™, 88% of small businesses use social media for marketing purposes. This is not surprising, given the low cost and widespread accessibility of social media platforms.

Small Business Website Upgrades in 2023

As technology advances, small businesses face the challenge of keeping their websites up-to-date and relevant. According to our recent Local Pulse Report™, 34% of small businesses are likely or extremely likely to make changes to their websites this year.

Small Business Pricing in 2023

According to our recent Local Pulse Report™, 46% of small business owners plan to raise prices on their products or services in the coming year, with an average increase of 6-10%.

The Benefits of Market Research

Market research is critical to any business strategy, as it helps companies make informed decisions about their products, services, and overall operations. There are many reasons why conducting market research is essential, and in this article, we will explore five of the most significant benefits it can provide.

A Look Ahead: 4 Emerging Trends in Customer Experience for 2023

Customer experience, or CX, has become an integral part of any business in the 21st century, and with the rapid development of technology and changing customer needs, businesses need to stay ahead of the curve. In this article, we’ll explore four of the most important emerging trends in customer experience that you should be aware of for 2023.

Four Small Business Technology Trends to Watch in 2023

In today’s fast-paced business environment, technology is crucial in driving growth and success for small businesses. As we move forward in the new year, several technology adoption trends are expected to shape the small business landscape. These trends include:

Four marketing trends to watch out for in 2023

As we move into 2023, marketing and advertising are sure to continue evolving. New technologies, changing consumer behaviors, and the ongoing shift toward digital channels are all likely to shape the industry in the coming year.

TikTok Ad Revenues to Exceed Meta and YouTube by 2027

New research from Omdia projects that TikTok’s popularity among short-form video apps is poised to propel the company’s ad revenue over the next few years, exceeding that of Meta and YouTube’s video ad revenues combined by 2027.