MAGNA Releases US Advertising Forecast For Fall 2023
The key findings of MAGNA’s US Ad Forecast for Fall 2023 highlight the contrasting performance of digital media formats and traditional media companies.
Small Business Survey Reveals Record Optimism, Despite Inflation Concerns
According to the Q2 2023 MetLife and U.S. Chamber Small Business Index, small business owners have expressed high expectations for hiring and revenue growth in the coming year. However, despite this optimism, inflation remains a significant challenge for small businesses.
The Power of Precision Branding in Marketing Investment
In today’s business environment’s dynamic and challenging landscape, marketers are constantly seeking innovative strategies to maximize their return on investment. One such strategy is precision branding.
Google’s AR Glasses Project Halted- A New Landscape for AR Adoption
Google, a tech giant known for its innovative products, has reportedly shelved its plans for augmented-reality (AR) glasses, a project codenamed “Project Iris”.
The Future of Shopping- Understanding Gen Z’s Retail Habits
In this article, we will dive deep into the shopping behaviors and preferences of Gen Z, exploring how they shop, what motivates their purchasing decisions, and the implications for marketers.
Global Advertising Revenue Expected to Grow by 5.9% in 2023- Implications for US Marketers
The global advertising industry is set to experience significant growth in 2023, with revenues projected to increase by 5.9% to reach a total of $874.5 billion, according to a report by Group M, WPP’s media investment group.
The Future of VR- Unlocking Mainstream Success
In this article, we will explore the key factors that are crucial for VR to unlock its full potential and become a household staple. By analyzing the insights from industry experts and examining the current state of VR hardware and user experience, we will delve into the future of VR and the steps needed to propel it into the mainstream.
Winning the SMB Tech Market- Strategies for Success
In this article, we will explore the current state of the SMB market and discuss strategies that technology providers can adopt to win in this challenging economy.
Understanding Virtual Reality Users’ Game Content Purchasing Behavior
This week’s chart focuses on the frequency at which VR users buy new game content, shedding light on their preferences and habits.
VR Headset Purchases in 2023- What the Data Tells Us
Despite its growing popularity, recent data from our Virtual Reality Monitor™ suggests that the market for VR headsets may be plateauing.
Remote Patient Monitoring: The Future of Healthcare?
Remote patient monitoring (RPM) technology has become increasingly popular in recent years as healthcare providers have sought to improve patient outcomes and reduce healthcare costs.
Small Businesses Are Leveraging the Power of TikTok
According to our most recent Local Pulse Report™, 14% of small businesses are now using TikTok for marketing purposes.
Small Business Social Media Marketing Expectations
According to our recent Local Pulse Report™, 88% of small businesses use social media for marketing purposes. This is not surprising, given the low cost and widespread accessibility of social media platforms.
Unlocking the Potential of Market Segmentation for Business Growth
Market segmentation is a powerful tool for businesses looking to increase their profitability and grow their market share. It is the process of dividing a market into distinct groups of consumers with similar needs or characteristics.
Small Business Website Upgrades in 2023
As technology advances, small businesses face the challenge of keeping their websites up-to-date and relevant. According to our recent Local Pulse Report™, 34% of small businesses are likely or extremely likely to make changes to their websites this year.
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