VR Headset Purchases in 2023- What the Data Tells Us
Despite its growing popularity, recent data from our Virtual Reality Monitor™ suggests that the market for VR headsets may be plateauing.
Remote Patient Monitoring: The Future of Healthcare?
Remote patient monitoring (RPM) technology has become increasingly popular in recent years as healthcare providers have sought to improve patient outcomes and reduce healthcare costs.
Small Businesses Are Leveraging the Power of TikTok
According to our most recent Local Pulse Report™, 14% of small businesses are now using TikTok for marketing purposes.
Small Business Social Media Marketing Expectations
According to our recent Local Pulse Report™, 88% of small businesses use social media for marketing purposes. This is not surprising, given the low cost and widespread accessibility of social media platforms.
Unlocking the Potential of Market Segmentation for Business Growth
Market segmentation is a powerful tool for businesses looking to increase their profitability and grow their market share. It is the process of dividing a market into distinct groups of consumers with similar needs or characteristics.
Small Business Website Upgrades in 2023
As technology advances, small businesses face the challenge of keeping their websites up-to-date and relevant. According to our recent Local Pulse Report™, 34% of small businesses are likely or extremely likely to make changes to their websites this year.
The Importance of a Brand Strategy
A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.
Small Business Pricing in 2023
According to our recent Local Pulse Report™, 46% of small business owners plan to raise prices on their products or services in the coming year, with an average increase of 6-10%.
The Benefits of Market Research
Market research is critical to any business strategy, as it helps companies make informed decisions about their products, services, and overall operations. There are many reasons why conducting market research is essential, and in this article, we will explore five of the most significant benefits it can provide.
SMB Challenges in 2023: Navigating Cash Flow, Inflation, and Labor Costs
According to our most recent Local Pulse Report™, 62% of small business owners cited managing cash flow as their biggest challenge in 2023, followed by inflation (53%) and labor cost (38%).
A Look Ahead: 4 Emerging Trends in Customer Experience for 2023
Customer experience, or CX, has become an integral part of any business in the 21st century, and with the rapid development of technology and changing customer needs, businesses need to stay ahead of the curve. In this article, we’ll explore four of the most important emerging trends in customer experience that you should be aware of for 2023.
Four Small Business Technology Trends to Watch in 2023
In today’s fast-paced business environment, technology is crucial in driving growth and success for small businesses. As we move forward in the new year, several technology adoption trends are expected to shape the small business landscape. These trends include:
Four marketing trends to watch out for in 2023
As we move into 2023, marketing and advertising are sure to continue evolving. New technologies, changing consumer behaviors, and the ongoing shift toward digital channels are all likely to shape the industry in the coming year.
MAGNA Releases Winter Update to Advertising Forecast
MAGNA, a leading global media investment and intelligence company, just released its expectations for advertising revenue for 2022 and 2023 projections.
Americans Plan to Spend More This Holiday Season
According to a recent poll from Gallup, Americans plan to spend more money this holiday season.
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