According to our recent Local Pulse Report™, 88% of small businesses use social media for marketing purposes. This is not surprising, given the low cost and widespread accessibility of social media platforms.
Market segmentation is a powerful tool for businesses looking to increase their profitability and grow their market share. It is the process of dividing a market into distinct groups of consumers with similar needs or characteristics.
As technology advances, small businesses face the challenge of keeping their websites up-to-date and relevant. According to our recent Local Pulse Report™, 34% of small businesses are likely or extremely likely to make changes to their websites this year.
A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.
According to our recent Local Pulse Report™, 46% of small business owners plan to raise prices on their products or services in the coming year, with an average increase of 6-10%.
Market research is critical to any business strategy, as it helps companies make informed decisions about their products, services, and overall operations. There are many reasons why conducting market research is essential, and in this article, we will explore five of the most significant benefits it can provide.
According to our most recent Local Pulse Report™, 62% of small business owners cited managing cash flow as their biggest challenge in 2023, followed by inflation (53%) and labor cost (38%).
Customer experience, or CX, has become an integral part of any business in the 21st century, and with the rapid development of technology and changing customer needs, businesses need to stay ahead of the curve. In this article, we’ll explore four of the most important emerging trends in customer experience that you should be aware of for 2023.
In today’s fast-paced business environment, technology is crucial in driving growth and success for small businesses. As we move forward in the new year, several technology adoption trends are expected to shape the small business landscape. These trends include:
As we move into 2023, marketing and advertising are sure to continue evolving. New technologies, changing consumer behaviors, and the ongoing shift toward digital channels are all likely to shape the industry in the coming year.
MAGNA, a leading global media investment and intelligence company, just released its expectations for advertising revenue for 2022 and 2023 projections.
According to a recent poll from Gallup, Americans plan to spend more money this holiday season.
Earlier this month, TikTok began testing its Shop feature in the US as it continues to advance its social commerce plans.
New research from Omdia projects that TikTok’s popularity among short-form video apps is poised to propel the company’s ad revenue over the next few years, exceeding that of Meta and YouTube’s video ad revenues combined by 2027.
MAGNA, a leading global media investment, and intelligence company, just released its expectations for advertising revenue for the rest of 2022 and initial 2023 projections.