Half of Broadband Households Own a Smart TV

Half of Broadband Households Own a Smart TV

January 20, 2020

According to recently released data from our Consumer Technology Monitor™, 50% of US households with broadband access, now have Smart TVs. This number is up 8.6% from the previous year and 45% over the past five years. As one would expect, Millennial households are the top adopters at 59%, followed by Gen X homes at 49%, and Boomers & Seniors at 35%.

When asked about usage, 80% stated they are accessing internet services more often then they have in the past. Specifically, there has been a significant increase in viewing streaming-based services like Netflix, Hulu, Amazon Prime, and others.  Over the past three years, there has been a 65% increase in the average number of minutes spent on streaming services. Today, the average adult spends 41 minutes a day viewing content compared to 25 minutes three years ago.

Other activities that adults do are 40% play interactive video games, 35% listen to music via apps like Pandora or Spotify, 20% look up information on the internet, and 20% use voice-based commands to control features.

It will be interesting to see how these trends evolve. Many streaming-based services are coming to the marketplace, and Apple is entering the gaming space with Apple Arcade. Is this the start of the end of set-top boxes and gaming systems? Time will tell.



Insights Datahub™

Accelerate your plans and strategies with data-driven intelligence.
VR Headset Purchases in 2023- What the Data Tells Us
vital signs in tablet screen, medical technology concept, variou
Remote Patient Monitoring: The Future of Healthcare?
Small Businesses Are Leveraging the Power of TikTok
Small Business Social Media Marketing Expectations
Unlocking the Potential of Market Segmentation for Business Growth
Small Business Website Upgrades in 2023
The Importance of a Brand Strategy
Small Business Pricing in 2023
The Benefits of Market Research
SMB Challenges in 2023: Navigating Cash Flow, Inflation, and Labor Costs

Sign Up for

More Research

Sign up to always stay up-to-date on the latest news and research trends.

By signing up you accept the terms of service and the privacy policy.