Article
Millennials Are Ditching Cash for Mobile Payments

Millennials Are Ditching Cash for Mobile Payments

September 9, 2019

Over a third of Millennials (23-38) carry less than $10 in cash with them daily according to recent data from our Mobile Technology Monitor™. In fact, Millennials (23-28) were more likely to spend money via a mobile payment system than they were to use cash, with 43% of total purchases bought by a mobile transaction.

The study found that 68% of Millennials (23-38) that use mobile payments do so every week. This age group is rapidly transitioning from cash transactions to digital ones.

 

When asked what mobile payment platforms they have used, Apple Pay led the way with 44% followed by Google Pay at 34% and Samsung Pay at 22%, for retail-based purchases. Popular platforms for peer-to-peer payments include Venmo at 25%, Square Cash at 17% and Zelle at 10%.

Additional results of the study can be found in our recent report.

Share:

Insights Datahub™

Accelerate your plans and strategies with data-driven intelligence.
LATEST ARTICLES
Brand-Precision
The Power of Precision Branding in Marketing Investment
AR-Glasses
Google's AR Glasses Project Halted- A New Landscape for AR Adoption
Genz
The Future of Shopping- Understanding Gen Z's Retail Habits
Ad-forecast
Global Advertising Revenue Expected to Grow by 5.9% in 2023- Implications for US Marketers
VR-Image
The Future of VR- Unlocking Mainstream Success
Reports-Store
Winning the SMB Tech Market- Strategies for Success
VR-gaming-2
Understanding Virtual Reality Users' Game Content Purchasing Behavior
VR-headsets-usage
VR Headset Purchases in 2023- What the Data Tells Us
vital signs in tablet screen, medical technology concept, variou
Remote Patient Monitoring: The Future of Healthcare?
TikTok-SMB
Small Businesses Are Leveraging the Power of TikTok

Sign Up for

More Research

Sign up to always stay up-to-date on the latest news and research trends.

By signing up you accept the terms of service and the privacy policy.

More Articles

Brand-Precision
The Power of Precision Branding in Marketing Investment
Artificial Intelligence I Best Practices I Brand Marketing
AR-Glasses
Google's AR Glasses Project Halted- A New Landscape for AR Adoption
Augmented Reality
Genz
The Future of Shopping- Understanding Gen Z's Retail Habits
Consumer Attitudes I Retail Sales
Ad-forecast
Global Advertising Revenue Expected to Grow by 5.9% in 2023- Implications for US Marketers
Ad Spending
VR-Image
The Future of VR- Unlocking Mainstream Success
Virtual Reality
Reports-Store
Winning the SMB Tech Market- Strategies for Success
B2B Marketing I SMB Technology Adoption I Technology Adoption