Data from our most recent Virtual Reality Monitor™ shows mobile gaming and social augmented reality apps continue to be the top categories for mobile AR. Along those lines, we see numerous AR companies emerging in the marketplace.
Swigr – an Augmented Reality application for the alcoholic beverage industry, has just developed a Space Invaders-style game on its app, breathing new AR life into a retro classic.
The company recently added AR gamification into its service offerings. The Space Invaders game aims to boost engagement from the millennial male segment, and with an offering like this, it's easy to see how they will captivate brands and consumers alike.
Through the Swigr app consumers scan a brand's label to activate the immersive experience and commence playing, fending off aliens appearing on a brand's can or bottle via touch controls on the user's smartphone screen.
With the opportunity for users to have their initials up in lights at the top of the scoreboard and compete internationally, it's easy to see the game's virality and addictive nature.
While the end-user engagement is top of mind for Swigr in both market adoption and penetration, it is brand-conscious too, allowing for personalization of the game with customizable colors and icons, adding to the brand's interface.
Leaders across the beverage industry are leaving no stone unturned in their search for new digital possibilities like Swigr, that deliver a unique customer and social experience, attracting new audiences and winning over new customers.
"Innovative and simplified platforms that allow for easier connection between brands and customers are a crucial component to the ongoing success of any brand, even more so across the beverage industry given the disruptive influence the pandemic has had on the way people socialise," said Dave Chaffey, Founder and Strategic Development Lead at Swigr.
Swigr also has a direct-to-consumer angle with 'Buy Now' capabilities, enabling brands to capture in-moment sales from their bottles and cans. With the click of a button, users can purchase the product from the brand's website or anywhere else the product is sold online.
Confident in market adoption of AR games and the global desire for brands to boost engagement from dormant segments, Swigr is set to release other games later this year.
According to Chaffey augmented reality is growing rapidly. “Businesses are eager to use augmented reality because it gets the product into people's hands. They're engaging with the brand, with a visually stunning experience, that they share with their nearby friends and then on social media. It's a superstar for brand building."
For more information on this company, visit https://immertia.io/
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