Virtual reality (VR) technology has been making waves in the entertainment and gaming industries for the past few years. However, despite its growing popularity, recent data from our Virtual Reality Monitor™ suggests that the market for VR headsets may be plateauing. According to our current wave of research, only 22% of adults have tried VR devices, and the likelihood of purchasing a headset is low for many potential consumers.

The data shows that 40% of people are very unlikely to purchase a VR headset, with an additional 24% unlikely to buy one. This means that roughly two-thirds of potential customers have little interest in purchasing a headset. Furthermore, only 17% of respondents are likely or very likely to purchase a VR headset.

The reasons behind this trend are clear: 82% of respondents who are not interested in purchasing a VR headset say that they simply have no interest in the technology, while 56% cite the high cost of VR devices as a barrier to entry.

So what does this data mean for marketers or the VR industry? Firstly, it highlights the importance of effective marketing strategies that can capture the interest of potential customers who may not be familiar with VR technology. This is particularly true for those on the fence about purchasing a headset or have never tried one.

In addition, the high cost of VR devices is a significant barrier to entry for many potential customers. As such, it is important for VR companies to consider alternative pricing strategies, such as offering payment plans or bundling VR headsets with other devices to make them more accessible to a wider audience.

Overall, while VR technology remains a growing market, the data shows that there is still significant room for growth and improvement in terms of capturing consumer interest and making the technology more accessible to potential customers. By focusing on effective marketing strategies and alternative pricing models, VR companies can continue to drive growth in the industry and reach new audiences.