Younger Generations Continue to Disregard Covid-19 Warnings

March 28, 2020

A few days ago, we completed a survey on 2,135 adults across the United States to get their perspectives on the Covid-19/coronavirus crisis. One of the key trends that we noticed was the lack of awareness or concern from younger generations. This trend has been highlighted recently by the media with video clips of spring breakers at the beach, people in parks, and other gatherings of young people. Our data mirrors those videos and images.

When explicitly asked about changes they have made to their behavior since the onset of the Covid-19 crisis, adults ages 18-34 years old have made significantly fewer changes to their behavior when compared to older generations.

 

 

Much of this might be attributed to the lack of knowledge about the virus or the belief that it will not impact them. When asked about how familiar they are with the symptoms of the illness, 18-34-year-olds had minimal knowledge compared to older cohorts. In addition, 60% felt they were not at risk and less than half (48%) were concerned about spreading the disease. What’s more eye-opening is 13% of this age group stated they feel like this crisis is just media hype and haven’t changed their behavior at all.

 

 

One thing to keep in mind is this age group obtains most of its information from social media and friends. When asked how they learn about the latest on Covid-19, 61% are informed through social media channels (the top source of information). Other cohorts rely more on television and online news sources. These sources have traditionally been more reliable for accurate information.

This is a point in time study and reflects the behavior and opinions at that time. Hopefully, as time goes on, more of this age group will get the message and adopt more preventative measures.

 

LATEST CHARTS

.

Technology Adoption I Demographics I Social Media
Weekly Social Media App Users by Demographics
This chart provides the profile of weekly social media app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Retail & eCommerce I Demographics
Weekly Shopping App Users by Demographics
This chart provides the profile of weekly shopping app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Retail & eCommerce I Demographics
Weekly Navigation App Users by Demographics
This chart provides the profile of weekly navigation/map app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly News App Users by Demographics
This chart provides the profile of weekly news app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Music App Users by Demographics
This chart provides the profile of weekly music app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics I Social Media
Weekly Messenger App Users by Demographics
This chart provides the profile of weekly messenger app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Sporting News App Users by Demographics
This chart provides the profile of weekly sporting news app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Weather App Users by Demographics
This chart provides the profile of weekly weather app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Retail & eCommerce I Demographics
Weekly Coupon App Users by Demographics
This chart provides the profile of weekly coupon app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Retail & eCommerce I Demographics
Weekly Rating & Reviews App Users by Demographics
This chart provides the profile of weekly rating and reviews app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Retail & eCommerce I Demographics
Weekly Travel App Users by Demographics
This chart provides the profile of weekly travel app users. It includes age, gender, income, and ethnicity.
Financial Services I Technology Adoption I Demographics
Weekly Financial Services App Users by Demographics
This chart provides the profile of weekly financial services app users. It includes age, gender, income, and ethnicity.
Healthcare I Technology Adoption I Demographics
Weekly Health-Wellness App Users by Demographics
This chart provides the profile of weekly health-wellness app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Video-Movie App Users by Demographics
This chart provides the profile of weekly video-movie app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Gaming App Users by Demographics
This chart provides the profile of weekly gaming app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Email App Users by Demographics
This chart provides the profile of weekly email app users. It includes age, gender, income, and ethnicity.
Advertising & Marketing I Small Business I Technology Adoption
Subscription Benchmarks by Industry
This chart provides benchmarks by industry of businesses that offer subscription services.
Healthcare I Technology Adoption I Demographics
Weekly Fitness App Users by Demographics
This chart provides the profile of weekly fitness app users. It includes age, gender, income, and ethnicity.
Technology Adoption I Demographics
Weekly Dating App Users by Demographics
This chart provides the profile of weekly dating app users. It includes age, gender, income, and ethnicity.
Healthcare I Technology Adoption I Demographics
US Fitness Tracker & Smartwatch Users by Demographics
This chart provides the demographic profile of fitness trackers and smart watch users.
Advertising & Marketing I Media Spend
US Yellow Pages Advertising Revenue 2016-2025
This chart provides the advertising revenue for Print and Online Yellow Pages directories in the US from 2016 to 2025.
Media Spend
US Local Display Advertising Spend 2016-2021
This chart provides the US Local display advertising revenue from 2016-2021. It includes video, sponsorship, rich media, and banner ads.
Media Spend
US Local Digital Advertising Spend 2016-2021
This chart provides the total US local digital advertising spend from 2016 to 2021. It includes display, search, and other digital media.
Media Spend
US Local Advertising Spend 2016-2021
This chart provides the US local advertising revenue for traditional and digital advertisements from 2016 to 2021.