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March 3, 2021

Areas Gamers Have Spent Money on in The Past 12 Months

This is a chart that provides where gamers have spent money over the past 12 months.
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February 3, 2020

YouTube Expected to Account for 40% of Connected TV Ad Revenues in 2020

YouTube is by far the biggest recipient of Connected TV ad spending according to a recently released report from eMarketer. They expect revenues for YouTube placements that appear on Connected TVs to account for around 40% of Connected TV ad spending.

In the US, YouTube reaches nearly everyone who watches a digital video. We estimate that 81% of US internet users will use YouTube at least once per month in 2019. Almost 200 million individuals use YouTube regularly, which equates to 60.0% of the country’s population.

According to their forecast, YouTube’s US net ad revenues will total $5.48 billion in 2019. Their net estimates represent ad revenues after companies pay [...]

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January 20, 2020

Half of Broadband Households Own a Smart TV

According to recently released data from our Consumer Technology Monitor™, 50% of US households with broadband access, now have Smart TVs. This number is up 8.6% from the previous year and 45% over the past five years. As one would expect, Millennial households are the top adopters at 59%, followed by Gen X homes at 49%, and Boomers & Seniors at 35%.


When asked about usage, 80% stated they are accessing internet services more often then they have in the past. Specifically, there has been a significant increase in viewing streaming-based services like Netflix, Hulu, Amazon Prime and others.  Over the past three years, there has been a 65% increase in the [...]

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December 23, 2019

Biggest Challenges SMBs Have With Digital Media

This chart shows the challenges small business owners have with digital media.
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