YouTube is by far the biggest recipient of Connected TV ad spending according to a recently released report from eMarketer. They expect revenues for YouTube placements that appear on Connected TVs to account for around 40% of Connected TV ad spending.
In the US, YouTube reaches nearly everyone who watches a digital video. We estimate that 81% of US internet users will use YouTube at least once per month in 2019. Almost 200 million individuals use YouTube regularly, which equates to 60.0% of the country’s population.
According to their forecast, YouTube’s US net ad revenues will total $5.48 billion in 2019. Their net estimates represent ad revenues after companies pay [...]
According to recently released data from our Consumer Technology Monitor™, 50% of US households with broadband access, now have Smart TVs. This number is up 8.6% from the previous year and 45% over the past five years. As one would expect, Millennial households are the top adopters at 59%, followed by Gen X homes at 49%, and Boomers & Seniors at 35%.
When asked about usage, 80% stated they are accessing internet services more often then they have in the past. Specifically, there has been a significant increase in viewing streaming-based services like Netflix, Hulu, Amazon Prime and others. Over the past three years, there has been a 65% increase in the [...]