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February 3, 2020

YouTube Expected to Account for 40% of Connected TV Ad Revenues in 2020

YouTube is by far the biggest recipient of Connected TV ad spending according to a recently released report from eMarketer. They expect revenues for YouTube placements that appear on Connected TVs to account for around 40% of Connected TV ad spending.

In the US, YouTube reaches nearly everyone who watches a digital video. We estimate that 81% of US internet users will use YouTube at least once per month in 2019. Almost 200 million individuals use YouTube regularly, which equates to 60.0% of the country’s population.

According to their forecast, YouTube’s US net ad revenues will total $5.48 billion in 2019. Their net estimates represent ad revenues after companies pay [...]

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