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September 16, 2019

Millennials Continue to Dominate Voice Search Usage

Sixty-nine percent of Millennials, age 23 to 38, have tried voice-based search on a mobile device according to our latest wave of the Voice Assistant Monitor™. This is up 15% from prior-year results. Of the Millennials that do use voice-based search, 74% do so weekly.  The top activities continue to be related to finding general information. They include looking up general information (53%), finding weather information (43%), and providing instructions on how to do something (30%).

Even though finding general information remains the top function, many Millennials are starting to use voice-based search for commerce-related activities. Thirty-three percent use it to find [...]

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August 26, 2019

Smartphone Usage in Stores- A Deep Dive

Thanks to mobile devices, on-the-go shoppers have access to information when and where they need it. Today, 89% of adults have access to a mobile device, and many are being used in-store while shopping.

In our latest wave of the Mobile Technology Monitor™, we examined how often adults use mobile devices in-store while shopping for a product or service. According to the results, 45% of adults use mobile devices in-store often, or every time they shop. This kind of behavior is even more prevalent among females and individuals that fall in the Millennial (23-38) or Gen X (39-54) generational categories.



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