CONSUMER TECHNOLOGY MONITOR™

PROGRAM OVERVIEW

OVERVIEW

The Consumer Technology Monitor™ is a series of reports and insights generated from our ongoing survey of consumers. These studies, conducted at least twice a year, provide a comprehensive view of how consumers are adopting technology. In addition, each wave provides Thrive Analytics' clients with the ability to add customized questions to uncover real time issues/trends relevant to their business needs. 

AUDIENCE

Executives, senior leaders, marketers, product managers, or anyone working in the local space can utilize information generated in these reports to refine their approach to the local marketplace, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the local marketplace presents. 

TOPICS COVERED

The studies cover a wide range of topics. Each survey has a customizable section that can be utilized for client specific questions. Below are some common areas asked with each survey wave.

  •  Age
  • Income
  • Education
  • Gender
  • Household Type
  • Technology Ownership
  • Purchasing Habits
  • Technology Usage
  • Children in Household
  • Marital Status
  • Usage of Mobile Devices
  • Satisfaction Levels of Devices
  • Technology Used While Shopping
  • Mobile Ads Viewed
  • Number of Businesses Contacted
  • Use of Mobile In-store
  • Type of Contact With Business
  • Apps Used
  • Location Based Advertising Activities
  • Receptiveness to Mobile Ads
  • Social Media Usage
  • Ratings & Reviews
  • Etc.

DELIVERABLES

We have a highly customized suite of deliverables to meet your budget needs. Subscribers can choose from basic packages that just include the high-level reports to full-access that includes access to data tables, advisory reports, charts and infographics. Subscribers can also leverage our consulting services to help solve ad-hoc business problems such as: what are the best business categories we should focus on, who are my best customers, and what products should we be offering to certain business segments.  

Find out more

HIGHLIGHTS FROM PREVIOUS WAVES

Watch this video to learn about sharing services in the US.

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