Advertising & Marketing

Explore our latest Advertising & Marketing research.

ARTICLES

Three Out of Ten SMBs Use Snapchat for Marketing

TikTok Targets $12B in Advertising Revenue in 2022

Space Invaders Takes Over Beer Cans

Camo and Snap Partner to Accelerate Augmented Reality

New Mobile AR Travel App Enters the Market

Discovering The Right Customer Experience for Your Business

Three Of Every Five U.S. Adults Play Video Games Regularly

U.S. Digital Ad Spend is Still Expected to Grow in 2020

Three Key Takeaways From Our Latest COVID-19 Research

Gen Z Prefers DoorDash Over Other Food Delivery Service Providers

Younger Generations Continue to Disregard Covid-19 Warnings

YouTube Expected to Account for 40% of Connected TV Ad Revenues in 2020

Meal-Kit Delivery Services Continue to Evolve

60% of New TV Purchases Will be a 4K Version in 2020

Half of Broadband Households Own a Smart TV

Is 2020 the Last Year of Double-Digit Growth For Digital Advertising?

Characteristics of Great Sales Reps

Businesses Are Turning to Instagram to Boost Sales

Smartphone Usage in Stores- A Deep Dive

Mobile- The Device of Choice For Local Search

CHARTS

Advertising & Marketing I Small Business I Technology Adoption

Subscription Benchmarks by Industry

This chart provides benchmarks by industry of businesses that offer subscription services.

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Advertising & Marketing I Media Spend

US Yellow Pages Advertising Revenue 2016-2025

This chart provides the advertising revenue for Print and Online Yellow Pages directories in the US from 2016 to 2025.

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Media Spend

US Local Display Advertising Spend 2016-2021

This chart provides the US Local display advertising revenue from 2016-2021. It includes video, sponsorship, rich media, and banner ads.

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Media Spend

US Local Digital Advertising Spend 2016-2021

This chart provides the total US local digital advertising spend from 2016 to 2021. It includes display, search, and other digital media.

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Media Spend

US Local Advertising Spend 2016-2021

This chart provides the US local advertising revenue for traditional and digital advertisements from 2016 to 2021.

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Media Spend

US Share of Traditional Advertising by Media Format 2016-2025

This chart provides the share of traditional advertising by media format from 2016 to 2025.

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Media Spend

US Share of Advertising by Media Format 2016-2025

This chart provides the share of advertising revenue by media format from 2016 to 2025.

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Media Spend

US Digital Advertising Spend by Device 2016-2025

This chart provides the US digital advertising revenue by devices from 2016 to 2021.

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Media Spend

US Mobile Advertising Spend 2016-2021

This chart provides the mobile advertising revenue for the US from 2016 to 2021.

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SYNDICATED RESEARCH

STAY UP TO DATE ON THE LATEST BUSINESS AND CONSUMER TRENDS.

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Advertising & Marketing I Small Business I Social Media

SMBs That Monitor Social Media Feedback

This chart provides the percentage of businesses that monitor social media feedback.

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Advertising & Marketing I Small Business I Social Media

How SMBs Measure Success of Social Media Marketing

This chart details how small businesses measure the performance of social media marketing campaigns.

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Advertising & Marketing I Small Business

Biggest Challenges SMBs Have With Digital Marketing

This chart provides the biggest challenges small businesses have with digital marketing.

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Advertising & Marketing I Small Business I Social Media

Timeframe SMBs Respond to Negative Reviews

This chart provides the timeframes that small businesses respond to negative reviews.

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Advertising & Marketing I Small Business I Social Media

Small Businesses that Respond to Negative Reviews

This chart provides the percentage of small businesses that respond to negative reviews.

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Advertising & Marketing I Small Business I Social Media

Top Marketing Areas Small Businesses Need Help With

This chart provides the top areas small businesses need help with in 2022. Some areas include social media, mobile marketing, search, reputation management, online listings, location-based marketing, and others.

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Advertising & Marketing I Small Business I Social Media

Frequency SMBs Update Social Media Pages

This chart provides the frequency that small businesses update their social media pages.

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Advertising & Marketing I Small Business I Social Media

Small Business Social Media Expectations

This chart provides the expectations small business owners have when advertising on social media platforms.

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Advertising & Marketing I Small Business I Social Media

Social Media Channels SMBs Use for Promotional Purposes, 2019-2022

This chart provides the percentage of small businesses that use the following social media platforms for marketing- Facebook, Twitter, LinkedIn, Pinterest, YouTube, Blogs, Google My Business, Instagram, Snapchat, and TikTok.

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