Advertising & Marketing
Explore our latest Advertising & Marketing research.

ARTICLES

MAGNA Releases US Advertising Forecast For Fall 2023
The Power of Precision Branding in Marketing Investment
Small Businesses Are Leveraging the Power of TikTok
Small Business Social Media Marketing Expectations
Unlocking the Potential of Market Segmentation for Business Growth

CHARTS

Advertising I Technology Adoption
Households That Have Cable-satellite TV Subscriptions
This chart gives the percentage of households that have cable/satellite TV subscriptions.
Advertising I Technology Adoption
US Households Using Select Streaming Services 2020-2023
This chart provides the percentage of households with paid subscriptions to various streaming services. It includes Netflix, Disney+, Hulu, AppleTV, Amazon Prime, HBO Max, YouTube, ESPN+, Paramount+,  and Discovery+.
Advertising
Priority Ad Formats According to Media Professionals
This chart provides the priority ad formats for media professionals.
Advertising I Media Spend
US Net Advertising Revenue Growth Forecasts 2022-2023
MAGNA, a leading global media investment, and intelligence company, just released their expectations for advertising revenue for 2022 and 2023 projections. This chart provides those estimates.
Advertising I Social Media
Video Advertising Revenue, 2022 & 2027
This chart provides the forecast for video advertising revenue for TikTok, Meta, and YouTube for 2022 and 2027.
Advertising I Retail
Actions Grocery Buyers Have Taken to Save Money
This chart provides actions grocery shoppers have taken to save money.
Advertising I Media Spend I Social Media
US Net Advertising Revenue Growth Forecasts
MAGNA, a leading global media investment, and intelligence company, just released their expectations for advertising revenue for the rest of 2022 and initial 2023 projections. This chart provides those estimates.
Advertising I Retail
When and How Do US Millennial Digital Shoppers Shop?
This chart provides data on when and how millennials prefer to shop.
Advertising I Retail I Social Media
Preferred Method of Receiving Deals For Millennials
This chart provides the ways Millennials prefer to be contacted with deals.

SYNDICATED RESEARCH

STAY UP TO DATE ON THE LATEST BUSINESS AND CONSUMER TRENDS.
Advertising I Media Spend I Small Business
Average SMB Budget Increases for Digital Media 2015-2023
This chart provides the average budget increases for select digital media from 2015 to 2023.
Advertising I Small Business
Average Marketing Budget by Business Size
This chart provides the average marketing budget size by business size.
Advertising I Small Business
Digital Media Where SMBs Are Increasing Investments
This chart provides the digital media that small businesses are increasing investments in.
Advertising I Small Business
Important Factors When Measuring Advertising Performance
This chart provides the most important factors when measuring advertising performance according to the small business owners.
Advertising I Small Business
Media Types Used by SMBs for Marketing
This chart provides the different media types small businesses use for marketing.
Advertising I Small Business
Most effective marketing methods used by SMBs
This chart ranks the most effective marketing methods used by small businesses.
Advertising I Small Business
Percentage of budget allocated to digital media
This chart provides the percentage of marketing budgets allocated to digital advertising.
Advertising I Small Business
Reasons why SMBs are decreasing media investments
This chart provides the reasons why SMBs are decreasing media investments.
Advertising I Small Business
Reasons why SMBs are increasing media investments
This chart provides the reasons why SMBs are increasing media investments.

INFOGRAPHICS

SMB TikTok Infographic
Advertising I Small Business I Social Media
Small Businesses That Use TikTok

FORECASTS

February 5, 2023
US Mobile Gaming Advertising Revenue
February 5, 2023
US Social Media Advertising Revenue
February 5, 2023
US Search Advertising by Device
February 5, 2023
US Online Video Advertising by Device
February 5, 2023
US Display Advertising by Device
February 5, 2023
US Digital Advertising Revenue by Device
February 5, 2023
US Display Advertising Revenue
February 5, 2023
US Mobile Advertising Revenue
February 5, 2023
US Out-of-home Advertising Revenue
February 5, 2023
US Television Advertising Revenue
February 5, 2023
US Radio Advertising Revenue
February 5, 2023
US Magazine Advertising Revenue
February 5, 2023
US Newspaper Advertising Revenue
February 5, 2023
US Digital Advertising Revenue
February 5, 2023
US Location-based Marketing Revenue