Social Media
Explore our latest Social Media research.

ARTICLES

Three Out of Ten SMBs Use Snapchat for Marketing
TikTok Targets $12B in Advertising Revenue in 2022
Camo and Snap Partner to Accelerate Augmented Reality
Younger Generations Continue to Disregard Covid-19 Warnings
Businesses Are Turning to Instagram to Boost Sales

CHARTS

Technology Adoption I Demographics I Social Media
Weekly Social Media App Users by Demographics
This chart provides the profile of weekly social media app users. It includes age, gender, income, and ethnicity.
Advertising & Marketing
TikTok vs. Instagram Reels Case Study
This chart provides the campaign performance details of a TikTok vs Instagram Reels study.
Retail & eCommerce
Information that influences purchase decisions
This is a chart that shows the things that influence a purchase decision.
Retail & eCommerce
Sites Adults Have Left Ratings & Reviews on Over the Past 12 Months
This is a chart that shows the sites that adults have left online ratings of reviews on over the past 12 months.
Retail & eCommerce
Type of Facebook Pages Used For Online Reviews
This is a chart that shows the type of Facebook pages adults use for online ratings and reviews.
Retail & eCommerce
The "Go-To" or Favorite Site for Online Ratings & Reviews
This is a chart that shows the "go-to" or favorite site for online ratings & reviews.
Retail & eCommerce
Frequency Adults View Facebook Reviews While Shopping
This is a chart that shows the frequency adults use Facebook for online ratings and reviews.

SYNDICATED RESEARCH

STAY UP TO DATE ON THE LATEST BUSINESS AND CONSUMER TRENDS.
Advertising & Marketing I Small Business I Social Media
SMBs That Monitor Social Media Feedback
This chart provides the percentage of businesses that monitor social media feedback.
Advertising & Marketing I Small Business I Social Media
How SMBs Measure Success of Social Media Marketing
This chart details how small businesses measure the performance of social media marketing campaigns.
Advertising & Marketing I Small Business I Social Media
Timeframe SMBs Respond to Negative Reviews
This chart provides the timeframes that small businesses respond to negative reviews.
Advertising & Marketing I Small Business I Social Media
Small Businesses that Respond to Negative Reviews
This chart provides the percentage of small businesses that respond to negative reviews.
Advertising & Marketing I Small Business I Social Media
Top Marketing Areas Small Businesses Need Help With
This chart provides the top areas small businesses need help with in 2022. Some areas include social media, mobile marketing, search, reputation management, online listings, location-based marketing, and others.
Advertising & Marketing I Small Business I Social Media
Frequency SMBs Update Social Media Pages
This chart provides the frequency that small businesses update their social media pages.
Advertising & Marketing I Small Business I Social Media
Small Business Social Media Expectations
This chart provides the expectations small business owners have when advertising on social media platforms.
Advertising & Marketing I Small Business I Social Media
Social Media Channels SMBs Use for Promotional Purposes, 2019-2022
This chart provides the percentage of small businesses that use the following social media platforms for marketing- Facebook, Twitter, LinkedIn, Pinterest, YouTube, Blogs, Google My Business, Instagram, Snapchat, and TikTok.
Advertising & Marketing I Media Spend I Small Business
Media SMBs Plan to Start Using in 2022
This chart details the media small businesses plan to start using in 2022. It includes social, search, websites, video, television, mobile, direct mail, directories, newspapers, magazines, radio, outdoor, and others.

INFOGRAPHICS

Small Businesses That Use TikTok
Advertising & Marketing I Small Business I Social Media
Small Businesses That Use TikTok