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SEE WHERE MARKETS ARE HEADED WITH FORECAST VIEWS.

How fast will the market grow? What is the growth potential? Our Forecast Views help you prioritize investments and identify growth opportunities. We monitor over 100 areas.

HOW DO CLIENTS USE OUR FORECAST VIEWS?

Clients use our forecast views as checks against their own internal forecasts to:

  • Understand the potential market opportunities
  • Identify changing market conditions, their impact on the market and the related assumptions
  • Evaluate, formulate and validate business plans

HOW DO FORECAST VIEWS WORK?

A forecast view is based on a market model specific to the dynamics of a particular market segment. It identifies the critical influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis, and an extensive network of industry contacts.

Many of our forecast views are driven by our syndicated research program results.

We aim to help you fully understand a market’s future spending or adoption patterns and provide data-driven insight to support your business decision making.

Our forecast views include at least two years of historical data and five years of future projections, providing you with a comprehensive understanding of the marketplace. In addition, many are displayed in interactive charts that can be customized and downloaded. Others are prepopulated charts. All forecast views include data tables that can be exported into a variety of file formats.

OUR FORECAST VIEWS

Advertising Spend*

  • Total Advertising Spend
  • Digital Advertising Spend
  • Traditional Broadcast Ad Spending
  • Traditional Print Ad Spending
  • Traditional Ad Spending
  • Television Ad Spending
  • Print Yellow Pages Ad Spending
  • Internet Yellow Pages Ad Spending
  • Newspaper Ad Spending
  • Digital Newspaper Ad Spending
  • Magazine Ad Spending
  • Digital Magazine Ad Spending
  • Radio Ad Spending
  • Digital Radio Ad Spending
  • Out-of-Home Ad Spending
  • Digital Out-of-Home Ad Spending
  • Social Media Ad Spending
  • Search Ad Spending
  • Email Ad Spending
  • Display Ad Spending
  • Lead Generation Ad Spending
  • Banners and Other Ad Spending
  • Rich Media Ad Spending
  • Video Ad Spending
  • Social Network Video Ad Spending
  • Rich Media Other Ad Spending
  • Sponsorship Ad Spending
  • Podcast Ad Spending

*These are available at the National, Local and SMB reporting levels.

Mobile Ad & Marketing Spend

  • Total Mobile Advertising Spend
  • Mobile Search Ad Spending
  • Mobile Display Ad Spending
  • Mobile Banner and Other Ad Spending
  • Mobile Rich Media Ad Spending
  • Mobile Video Ad Spending
  • Mobile Messaging Ad Spending
  • Mobile Game Advertising
  • Mobile Marketing Apps Spending
  • Mobile Coupons Spending
  • Mobile Location & Telemarketing Spending
  • Mobile Smart Technology Marketing Spending

CONSUMER TECHNOLOGY USERS

  • Internet Users
  • Smartphone Users
  • Tablet Users
  • Desktop Users
  • Virtual Reality Users
  • Augmented Reality Users
  • Wearable Users
  • Smart Watch Users
  • Smart Speaker Users
  • Wireless Earbud Users
  • Fitness Tracker Users
  • Voice Assistant Users
  • Smart Home Technology Users
  • Smart Home Security System Users
  • Drone Owners
  • Internet Connected TV Users
  • Mobile Digital Payment Users
  • In-store Smartphone Users
  • Sharing Economy Users
  • Meal Preparation Kit Users
  • Food Delivery Users
  • Mobile Banking Users
  • Bank Account Users
  • Telehealth Users
  • Digital Grocery Users

MOBILE ACTIVITIES**

  • Mobile App Users
  • Mobile Activities by Device (Smartphone and Tablet)
    • Send or receive text messages
    • Receive text alerts
    • Access social networking sites (e.g. Facebook)
    • Take photos/videos
    • Send or receive business email
    • Send or receive personal email
    • Access the internet
    • Play video games
    • Listen to music
    • Check news/sports/weather
    • Watch TV or Movies
    • Download applications
    • Research products for purchase
    • Receive coupons/promotions
    • Purchase products
    • Look up directions or maps
    • Check financial accounts
    • Pay bills and conduct online banking
    • Check flight, bus or train status
    • Post ratings & reviews
    • Use geolocation services
  • Mobile Messaging App Users
  • In-store Smartphone Users

**Activities are available at the daily, weekly, monthly, and annual reporting levels.

Social Media Users

  • Facebook App Users
  • Instagram App Users
  • LinkedIn App Users
  • Pinterest App Users
  • Snapchat App Users
  • Social Network Ad Spending
  • Social Network Users
  • TikTok App Users
  • Twitter App Users

ecommerce

  • B2B Sales
  • Digital Grocery Buyers
  • Digital Shoppers & Buyers
  • Retail & Ecommerce Sales
  • Social Commerce Sales

NEED A CUSTOMIZED FORECAST VIEW?

We create many customized forecasts for our clients. If you don’t see what you need listed, please contact us  to discuss a custom view for your organization.

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ON THE LATEST TRENDS

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REPORTS

U.S. Advertising Forecast 2020-2024
U.S. Advertising Forecast 2020-2024

U.S. Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.   The

Learn More
U.S. Digital Advertising Forecast 2020-2024
U.S. Digital Advertising Forecast 2020-2024

U.S. Digital Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Digital Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.  

Learn More
U.S. Traditional Advertising Forecast 2020-2024
U.S. Traditional Advertising Forecast 2020-2024

U.S. Traditional Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Traditional Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.  

Learn More
Virtual Reality Databook 2020
Virtual Reality Databook 2020

Virtual Reality Databook 2020

March 27, 2020

In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 35-page report is divided into four sections:  VR Usage Trends This section includes growth rates, device usage trends,

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State of Consumer & Technology Adoption: US Benchmark 2019
State of Consumer & Technology Adoption: US Benchmark 2019

State of Consumer & Technology Adoption: US Benchmark 2019

December 27, 2019

Why Read This Report This report is our overview of the impact of technology on US consumers’ attitudes, behaviors, and expectations in a rapidly changing world, based on the latest Mobile Technology Monitor™. B2C marketers must understand their current and prospective customers to help their firms mature their marketing programs.

Learn More
Mobile Payment Adoption Trends in The US
Mobile Payment Adoption Trends in The US

Mobile Payment Adoption Trends in The US

December 27, 2019

Why Read This Report The promise of mobile payments technology has loomed large since Apple Pay was introduced in 2014. Over the past five years, many other mobile payment systems have joined the fray. But even while many U.S. retailers have integrated these technologies, the major mobile payment apps still

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Smart Speaker Adoption Trends in The US
Smart Speaker Adoption Trends in The US

Smart Speaker Adoption Trends in The US

December 27, 2019

Why Read This Report Smart Speakers have moved past the early adoption stage, and we expect the installed base to continue to grow at a 5-year CAGR of 17.3%. In this report, we highlight our latest forecast on smart speaker adoption and we provide detailed information on who uses the

Learn More
Local Pulse Report™- Marketing Priorities for Small Businesses
Local Pulse Report™- Marketing Priorities for Small Businesses

Local Pulse Report™- Marketing Priorities for Small Businesses

August 27, 2019

Why Read This Report Small and medium-sized businesses (SMBs) find that challenges — like limited resources, budgets, and technology — impede their ability to grow their businesses. Even so, SMBs are planning to increase investments in marketing and technology over the next twelve months. They plan to shift resources away

Learn More