SEE WHERE MARKETS ARE HEADED WITH FORECAST VIEWS.

How fast will the market grow? What is the growth potential? Our Forecast Views help you prioritize investments and identify growth opportunities. We monitor over 100 areas.

HOW DO CLIENTS USE OUR FORECAST VIEWS?

Clients use our forecast views as checks against their own internal forecasts to:

Understand the potential market opportunities
Identify changing market conditions, their impact on the market and the related assumptions
Evaluate, formulate and validate business plans

HOW DO FORECAST VIEWS WORK?

A forecast view is based on a market model specific to the dynamics of a particular market segment. It identifies the critical influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis, and an extensive network of industry contacts.

Many of our forecast views are driven by our syndicated research program results.

We aim to help you fully understand a market’s future spending or adoption patterns and provide data-driven insight to support your business decision making.

Our forecast views include at least two years of historical data and five years of future projections, providing you with a comprehensive understanding of the marketplace. In addition, many are displayed in interactive charts that can be customized and downloaded. Others are prepopulated charts. All forecast views include data tables that can be exported into a variety of file formats.

OUR FORECAST VIEWS

Advertising Spend*

Total Advertising Spend
Digital Advertising Spend
Traditional Broadcast Ad Spending
Traditional Print Ad Spending
Traditional Ad Spending
Television Ad Spending
Print Yellow Pages Ad Spending
Internet Yellow Pages Ad Spending
Newspaper Ad Spending
Digital Newspaper Ad Spending
Magazine Ad Spending
Digital Magazine Ad Spending
Radio Ad Spending
Digital Radio Ad Spending
Out-of-Home Ad Spending
Digital Out-of-Home Ad Spending
Social Media Ad Spending
Search Ad Spending
Email Ad Spending
Display Ad Spending
Lead Generation Ad Spending
Banners and Other Ad Spending
Rich Media Ad Spending
Video Ad Spending
Social Network Video Ad Spending
Rich Media Other Ad Spending
Sponsorship Ad Spending
Podcast Ad Spending

*These are available at the National, Local and SMB reporting levels.

Mobile Ad & Marketing Spend

Total Mobile Advertising Spend
Mobile Search Ad Spending
Mobile Display Ad Spending
Mobile Banner and Other Ad Spending
Mobile Rich Media Ad Spending
Mobile Video Ad Spending
Mobile Messaging Ad Spending
Mobile Game Advertising
Mobile Marketing Apps Spending
Mobile Coupons Spending
Mobile Location & Telemarketing Spending
Mobile Smart Technology Marketing Spending

CONSUMER TECHNOLOGY USERS

Internet Users
Smartphone Users
Tablet Users
Desktop Users
Virtual Reality Users
Augmented Reality Users
Wearable Users
Smart Watch Users
Smart Speaker Users
Wireless Earbud Users
Fitness Tracker Users
Voice Assistant Users
Smart Home Technology Users
Smart Home Security System Users
Drone Owners
Internet Connected TV Users
Mobile Digital Payment Users
In-store Smartphone Users
Sharing Economy Users
Meal Preparation Kit Users
Food Delivery Users
Mobile Banking Users
Bank Account Users
Telehealth Users
Digital Grocery Users

MOBILE ACTIVITIES**

Mobile App Users
Mobile Activities by Device (Smartphone and Tablet)
- Send or receive text messages
- Receive text alerts
- Access social networking sites (e.g. Facebook)
- Take photos/videos
- Send or receive business email
- Send or receive personal email
- Access the internet
- Play video games
- Listen to music
- Check news/sports/weather
- Watch TV or Movies
- Download applications
- Research products for purchase
- Receive coupons/promotions
- Purchase products
- Look up directions or maps
- Check financial accounts
- Pay bills and conduct online banking
- Check flight, bus or train status
- Post ratings & reviews
- Use geolocation services
Mobile Messaging App Users
In-store Smartphone Users

**Activities are available at the daily, weekly, monthly, and annual reporting levels.

Social Media Users

Facebook App Users
Instagram App Users
LinkedIn App Users
Pinterest App Users
Snapchat App Users
Social Network Ad Spending
Social Network Users
TikTok App Users
Twitter App Users

ecommerce

B2B Sales
Digital Grocery Buyers
Digital Shoppers & Buyers
Retail & Ecommerce Sales
Social Commerce Sales

NEED A CUSTOMIZED FORECAST VIEW?

We create many customized forecasts for our clients. If you don’t see what you need listed, please contact us to discuss a custom view for your organization.

STAY UP TO DATE
ON THE LATEST TRENDS

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RECENT FORECAST VIEWS

REPORTS

Virtual Reality Databook 2021

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Local Pulse Report™- 2021 Key Highlights

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Small Business Outlooks- Q4 2020 and Beyond

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U.S. Advertising Forecast 2020-2024: U.S. Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided. The

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U.S. Digital Advertising Forecast 2020-2024: U.S. Digital Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Digital Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.

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U.S. Traditional Advertising Forecast 2020-2024: U.S. Traditional Advertising Forecast 2020-2024

August 26, 2020

Thrive Analytics is pleased to announce that the new edition of its U.S Traditional Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.

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Virtual Reality Databook 2020: Virtual Reality Databook 2020

March 27, 2020

In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 35-page report is divided into four sections: VR Usage Trends This section includes growth rates, device usage trends,

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State of Consumer & Technology Adoption: US Benchmark 2019: State of Consumer & Technology Adoption: US Benchmark 2019

December 27, 2019

Why Read This Report This report is our overview of the impact of technology on US consumers’ attitudes, behaviors, and expectations in a rapidly changing world, based on the latest Mobile Technology Monitor™. B2C marketers must understand their current and prospective customers to help their firms mature their marketing programs.

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Mobile Payment Adoption Trends in The US: Mobile Payment Adoption Trends in The US

December 27, 2019

Why Read This Report The promise of mobile payments technology has loomed large since Apple Pay was introduced in 2014. Over the past five years, many other mobile payment systems have joined the fray. But even while many U.S. retailers have integrated these technologies, the major mobile payment apps still

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Smart Speaker Adoption Trends in The US: Smart Speaker Adoption Trends in The US

December 27, 2019

Why Read This Report Smart Speakers have moved past the early adoption stage, and we expect the installed base to continue to grow at a 5-year CAGR of 17.3%. In this report, we highlight our latest forecast on smart speaker adoption and we provide detailed information on who uses the

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Local Pulse Report™- Marketing Priorities for Small Businesses: Local Pulse Report™- Marketing Priorities for Small Businesses

August 27, 2019

Why Read This Report Small and medium-sized businesses (SMBs) find that challenges — like limited resources, budgets, and technology — impede their ability to grow their businesses. Even so, SMBs are planning to increase investments in marketing and technology over the next twelve months. They plan to shift resources away

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