Forecast Views
See where the markets are headed with forecast views.
Take the guesswork out
How fast will the market grow? What is the growth potential? Our Forecast Views help our clients prioritize investments, identify growth opportunities, and make smarter decisions confidently. Our advisory service members have access to over 100 standard forecasts updated twice a year, as part of their service. We can create customized forecasts for our clients and offer single forecast views for non-advisory members.
How do forecast views work?
A forecast view is based on a market model specific to the dynamics of a particular market segment. It identifies the critical influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis, and extensive industry contacts.
Many of our forecast views are driven by our proprietary research results.
We aim to help you fully understand a market’s future spending or adoption patterns and provide data-driven insight to support your business decision-making.
Our forecast views include at least two years of historical data and five years of future projections, providing you with a comprehensive understanding of the marketplace. In addition, many are displayed in interactive charts that can be customized and downloaded. Others are prepopulated charts. All forecast views include data tables that can be exported into various file formats.
Leverage our standard forecast views to drive your plans.
Advertising Spend*
- Total Advertising Spend (P/D)
- Traditional Broadcast Ad Spend
- Traditional Print Ad Spend
- TV Ad Spend
- Yellow Pages Ad Spend (P/D)
- Newspaper Ad Spend (P/D)
- Magazine Ad Spend (P/D)
- Radio Ad Spend (P/D)
- OOH Ad Spend (P/D)
- Direct Mail Ad Spend
- Social Media Ad Spend
- Search Ad Spend
- Display Ad Spend
- Email Ad Spend
- Lead Generation Ad Spend
- Banners & Other Ad Spend
- Rich Media Ad Spend
- Video Ad Spend
- Sponsorship Ad Spend
- Podcast Ad Spend
Mobile Ad & Marketing
- Total Mobile Ad Spend
- Mobile Search Ad Spend
- Mobile Display Ad Spend
- Mobile Banner & Other Ad Spend
- Mobile Rich Media Ad Spend
- Mobile Video Ad Spend
- Mobile Messaging App Ad Spend
- Mobile Game Ad Spend
- Mobile Marketing App Ad Spend
- Mobile Coupons Ad Spend
- Mobile Location Ad Spend
- Smart Tech Marketing Spend
Technology Users
- Internet Users
- Smartphone Users
- Tablet Users
- Desktop Users
- Laptop Users
- Virtual Reality Users
- Augmented Reality Users
- Wearable Users
- Smart Watch Users
- Smart Speaker Users
- Wireless Earbud Users
- Fitness Tracker Users
- Smart Home Technology Users
- Smart Home Security Users
- Drone Users
- Internet Connected TV Users
- Voice Assistant Users
Mobile Activities**
- Mobile App Users
- Mobile Messenger App Users
- Send or receive text message
- Receive text alerts
- Access social networks
- Take photos/videos
- Send or receive business email
- Send or receive personal email
- Access the internet
- Play video games
- Listen to music
- Check news/sports/weather
- Watch TV or movies
- Download Apps
- Research products or services
- Receive coupons/promotions
- Purchase products
- Look up directions / use a map
- Check financial account
- Pay bills / conduct online banking
- Check flight, bus or train status
- Post ratings & reviews
- Use geolocation services
Social
- Facebook App Users
- Instagram App Users
- LinkedIn App Users
- Pinterest App Users
- Snapchat App Users
- TikTok App Users
- Twitter App Users
- Social Network Users
- Social Network Ad Spending
Retail & eCommerce
- In-store Smartphone Users
- Sharing Economy Users
- Mobile Digital Payment Users
- Meal Preparation Kit Users
- Food Delivery Users
- Digital Grocery Users
- Digital Shoppers & Buyers
- Retail & Ecommerce Sales
- Subscription Ecommerce Sales
- B2B Sales
- Social Commerce Sales
Financial Services
- Bank Account Users
- Mobile Banking Users
- Digital Only Bank Users
- Robo-Advisor Users
- Mobile Payment Users
- Buy Now Pay Later Users
Healthcare
- Telehealth Users
- Telemedicine Users
P/D- Both print and digital are available.
*These are available at the National, Local, and SMB reporting levels.
**Activities are available at the daily, weekly, monthly, and annual reporting levels.
Tap into the benefits of using a forecast view.
Understand market opportunities
Identify critical changes growth opportunities in the marketplace and make smarter decisions.
Trusted data source
Leverage independent data based on industry best practices and research methodologies.
Optimize business plans
Align your services with unmet market needs and forecast sales efforts and resources based on market size, trends and projections.
Connect with us to learn more
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