Clients use our forecast views as checks against their own internal forecasts to:
A forecast view is based on a market model specific to the dynamics of a particular market segment. It identifies the critical influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis, and an extensive network of industry contacts.
Many of our forecast views are driven by our syndicated research program results.
We aim to help you fully understand a market’s future spending or adoption patterns and provide data-driven insight to support your business decision making.
Our forecast views include at least two years of historical data and five years of future projections, providing you with a comprehensive understanding of the marketplace. In addition, many are displayed in interactive charts that can be customized and downloaded. Others are prepopulated charts. All forecast views include data tables that can be exported into a variety of file formats.
*These are available at the National, Local and SMB reporting levels.
**Activities are available at the daily, weekly, monthly, and annual reporting levels.
We create many customized forecasts for our clients. If you don’t see what you need listed, please contact us to discuss a custom view for your organization.
Get access to all our Forecast Views in the Insights Datahub™. Check out our subscription plans for more details.
Thrive Analytics is pleased to announce that the new edition of its U.S Traditional Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to 2019 is provided.
In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 35-page report is divided into four sections: VR Usage Trends This section includes growth rates, device usage trends,
Why Read This Report This report is our overview of the impact of technology on US consumers’ attitudes, behaviors, and expectations in a rapidly changing world, based on the latest Mobile Technology Monitor™. B2C marketers must understand their current and prospective customers to help their firms mature their marketing programs.
Why Read This Report The promise of mobile payments technology has loomed large since Apple Pay was introduced in 2014. Over the past five years, many other mobile payment systems have joined the fray. But even while many U.S. retailers have integrated these technologies, the major mobile payment apps still
Why Read This Report Smart Speakers have moved past the early adoption stage, and we expect the installed base to continue to grow at a 5-year CAGR of 17.3%. In this report, we highlight our latest forecast on smart speaker adoption and we provide detailed information on who uses the
Why Read This Report Small and medium-sized businesses (SMBs) find that challenges — like limited resources, budgets, and technology — impede their ability to grow their businesses. Even so, SMBs are planning to increase investments in marketing and technology over the next twelve months. They plan to shift resources away
Why Read This Report Small and medium-sized businesses (SMBs) are bullish about their prospects over the next 12 months. They are planning to increase investments in marketing and technology to gain a competitive market share. They plan to shift resources away from traditional marketing tactics and increase resources in digital