LOCAL PULSE REPORT™

PROGRAM OVERVIEW

OVERVIEW

The Local Pulse Report™ is a series of reports and insights generated from our ongoing survey of small and medium sized businesses (SMBs). These studies, conducted at least twice a year, provide a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and they explores the behaviors/trends that are influencing their decisions as business owners. In addition, each wave provides Thrive Analytics' clients with the ability to add customized questions to uncover real time issues/trends relevant to their business needs.  

AUDIENCE

Executives, senior leaders, marketers, product managers, or anyone working in the small business space can utilize information generated in these reports to refine their approach to the small business marketplace, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the local marketplace presents. 

TOPICS COVERED

The studies cover a wide range of topics. Each survey has a customizable section that can be utilized for client specific questions. Below are some common areas covered with each survey wave. 

FREQUENCY OF UPDATES

We update the data at least twice a year to ensure we obtain the most current trends.  At least a 1,000 SMBs are surveyed for each wave. In some cases we survey more. Last year, we surveyed over 30,000 small businesses between the Local Pulse Survey™ and client specific projects. 

TYPES OF BUSINESSES COVERED

For each study we balance respondents to US census data based on size of business, type of business and other factors. 

DELIVERABLES

Results from the studies are distributed in a number of ways. We publish results in reports, infographics, charts, blog articles, press releases and we offer a site where our clients can pull data directly from the database. We also fulfill ad hoc data requests for clients and deliver it in the the desired format of the client. 


Our clients can use the data in press releases, sales collateral, white papers and other content marketing efforts. 

We offer various subscription packages that enable access to this data. 

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HIGHLIGHTS FROM PREVIOUS WAVES

Watch this video to learn about SMB sales and economic outlooks.

Watch this video to learn about SMB technology adoption trends.

In this video brief we highlight the adoption of social media and some of the challenges small business owners face.

CONTACT US TO LEARN MORE

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