LOCAL SEARCH REPORT™

PROGRAM OVERVIEW

OVERVIEW

The Local Search Reports are a series of reports and insights generated from our ongoing survey of consumers. These studies, conducted at least twice a year, provide a comprehensive view of how consumers are searching for local products and services. Specifically, these studies monitor the technology, media and other factors that consumers use or are influenced by during the shopping process. In addition, each wave provides Thrive Analytics' clients with the ability to add customized questions to uncover real time issues/trends relevant to their business needs. 

AUDIENCE

Executives, senior leaders, marketers, product managers, or anyone working in the local space can utilize information generated in these reports to refine their approach to the local marketplace, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the local marketplace presents.  

TOPICS COVERED

The studies cover a wide range of topics. Each survey has a customizable section that can be utilized for client specific questions. Below are some common areas asked with each survey wave.

  • Age
  • Income
  • Education
  • Gender
  • Household Type
  • Technology Ownership
  • Purchasing Habits
  • Technology Usage
  • Children in Household
  • Marital Status
  • Usage of 30+ Media Types
  • Past 90 Day Purchases
  • Technology Used While Shopping
  • Number of Media Sources Referenced
  • Number of Ads Viewed
  • Number of Businesses Contacted
  • Use of Mobile In-store
  • Type of Contact With Business
  • Purchase Amount
  • Location Based Advertising Activities
  • Receptiveness to Mobile Ads
  • Social Media Usage
  • Ratings & Reviews
  • Etc.

FREQUENCY OF UPDATES

We update the data at least twice a year to ensure we obtain the most current trends.   At least a 1,000 consumers are surveyed for each wave. In some cases we survey more. 

TYPES OF BUSINESS CATEGORIES COVERED

We track over 100 different business categories. Here are some common categories:

  • New Car Dealers
  • Towing Service
  • Restaurants
  • Pizza
  • Auto Repair
  • Tires
  • Real Estate
  • Dentists
  • Physicians & Surgeons
  • Retail Stores
  • Hospitals
  • Plumbers
  • HVAC Services
  • Beauty Salons
  • Electricians
  • Roofers
  • Landscaping Services
  • Hotels
  • Pet Care
  • Insurance
  • Attorney
  • Pest Control
  • Moving & Storage Services
  • Etc.

DELIVERABLES

Results from the studies are distributed in a number of ways. We publish results in reports, infographics, charts, blog articles, press releases and we offer a site where our clients can pull data directly from the database. We also fulfill ad hoc data requests for clients and deliver it in the the desired format of the client. 


Our clients can use the data in press releases, sales collateral, white papers and other content marketing efforts. 

We offer various subscription packages that enable access to this data. 

CONTACT US TO LEARN MORE

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