NEW DATA SHOWS THE SHARING ECONOMY USER BASE CONTINUES TO GROW
The term “Sharing Economy” often refers to modern uses of technology that more efficiently match services and goods with customer demand. The most obvious examples are companies like Uber, Etsy, and Airbnb. But there are hundreds of other companies that utilize this sharing model — where consumers can take advantage of services or rent goods on a per-use basis, and the owners or service providers can better optimize their time and goods.
As this “sharing” has branched out into new sectors and services, data from our most recent research shows the number of users of these services has expanded rapidly, rising by over 44% in the past two years from 68.6 million to 99.1 million in the U.S. That user base is projected to expand further in the coming years, reaching 121.1 million users by 2022. (Our definition of Sharing Economy Users are individuals who have used one of these community-based services at least once during the calendar year.) Currently, 30% of the population and 35% of internet users count themselves as consumers in the sharing economy.
Those numbers are set to continue increasing over the next three years as well, reaching 36% of the population and 41% of internet users, respectively, by 2022.
Learn more about the Sharing Economy in our new report.