Thrive Analytics Pilots New Market Intelligence Platform: Insights Datahub™
Thrive Analytics, a leading market research firm, is proud to announce the pilot launch of its latest platform, the Insights Datahub™.
Small Businesses Remain Optimistic About 2022 Despite Challenges
Thrive Analytics, a digital marketing research and customer engagement strategy consulting firm, released its latest Local Pulse Report™, highlighting key small and medium-sized small business trends.
New Study Reveals 23 Percent of U.S. Adults Have Tried Virtual Reality
Highlights include the fact that 23 percent of consumers have used VR, up from 19 percent in last year’s study. More importantly, they’re using it often: 82 percent of VR users engage at least monthly. Seventy percent of VR users report that they’re satisfied or highly satisfied.
New Study Reveals 29 Percent of U.S. Adults Have Used Augmented Reality
Highlights include the fact that 29 percent of consumers have used mobile augmented reality (AR). More importantly, they’re using it often: 59 percent of mobile AR users engage at least weekly and 78 percent at least monthly. This is a telling indication of mobile AR’s potential, given that active use is a key mobile app success factor and tied closely to revenue metrics.
Small Businesses Are Optimistic About Moving Past COVID-19 Challenges
The study, conducted on 31,125 businesses over January and February, reveals that optimism is starting to improve, and business owners are looking to move past COVID-19 as quickly as possible.
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