2023 SMB eCommerce Technology Investment Outlook
2023 SMB Ecommerce Technology Investment Outlook
Thrive Analytics
Business Report

This report looks at the following areas:

  • What will small business eCommerce technology budgets look like in 2023?
  • What challenges do small businesses have with eCommerce platforms?
  • What areas are top priorities for small businesses?
  • What are the implications for eCommerce and marketing service providers?


The demand for eCommerce technology among US small businesses is strong and continues to grow. With the shift towards online shopping, small businesses are recognizing the need to have an online presence and a seamless eCommerce platform to meet the demands of their customers.

In this report, we highlight some of the most recent small business data from our 2023 Local Pulse Report™, conducted on 9,550 small businesses in the US.

This report provides details on the challenges small businesses have with eCommerce platforms and where they plan to make investments in 2023.