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Franchise Business Trends - Thrive Analytics
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Thrive Analytics / Franchise Business Trends
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Franchise Business Trends

$399.00

The Local Pulse Report™- Franchise Business Trends report contains results from Thrive Analytics’ ongoing survey of small and medium sized businesses (SMBs). This report takes a comprehensive view of how Franchise SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

Description

The Local Pulse Report™- Franchise Business Trends report contains results from Thrive Analytics’ ongoing survey of small and medium sized businesses (SMBs). This report takes a comprehensive view of how Franchise SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

 

Executives, senior leaders, marketers, executives, or anyone working with Franchises can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.

Additional information

Additional Info

This 28 page report covers a number of areas with data highlighted in charts. Below are some of the topics or areas highlighted in the report:

SMB OUTLOOKS & ADVERTISING

Sales & Economic Outlooks
Marketing Budget Outlooks
Top Challenges to Growth
Percentage of Expenses Allocated to Marketing
Promotional / Marketing Methods Used (Over 60 Different Types)
Changes to Marketing Plans
Top Growth Areas

MEDIA CATEGORIES

Print Yellow Pages
Internet Yellow Pages
Newspapers
Radio
Direct Mail
Online Video
Coupons
Email Marketing
Social Media
Outdoor Media
Mobile Advertising
Online Display
Paid Search
SEO
Websites