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Local Pulse Report- Key Highlights - Thrive Analytics
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Thrive Analytics / Local Pulse Report- Key Highlights
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Local Pulse Report- Key Highlights

$599.00 $399.00

REPORT OVERVIEW

The Local Pulse Report™ contains results from Thrive Analytics’ ongoing survey of small and medium sized businesses (SMBs). This 8th edition report takes a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

Executives, senior leaders, marketers, executives, or anyone working in the small business space can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.

 

Description

The Local Pulse Report™ contains results from Thrive Analytics’ ongoing survey of small and medium sized businesses (SMBs). This 8th edition report takes a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

 

Report Length

This 90+ page report covers a number of areas with data highlighted in charts and commentary on key trends & insights.

Topics Covered

TOPIC AREAS COVERED

This 90+ page report covers a number of areas with data highlighted in charts and commentary on key trends & insights. Below are some of the topics or areas highlighted in the report:

SMB OUTLOOKS & ADVERTISING

Sales & Economic Outlooks
Marketing Budget Outlooks
Top Challenges to Growth
Percentage of Expenses Allocated to Marketing
Size of Budgets
Promotional / Marketing Methods Used (Over 60 Different Types)
Changes to Marketing Plans
Reasons for Changes in Investments
Top Growth Areas
SMB Media Mixes Traditional vs. Digital

MEDIA CATEGORIES

Print Yellow Pages
Internet Yellow Pages
Newspapers
Radio
Direct Mail
Online Video
Coupons
Email Marketing
Social Media
Outdoor Media
Mobile Advertising
Online Display
Paid Search
SEO
Websites

PERFORMANCE & WEBSITES

Measuring Program Performance- Key Metrics
Key Measures by Business Type
Usage of Tools / Technology for Performance Measures
Top / Most Effective Promotional Methods Used
Website Penetration by Size, Type, and Budget Size of Business
Top Media SMBs Plan to Start Using the Next 12 Months
Do It Yourself vs. Do It For Me Website Businesses
Mobile Optimized / Ready Websites
Website Update Frequencies
Top Areas SMBs With Websites Need Help With
Satisfaction Level Of Website Providers

SOCIAL MEDIA PROGRAMS

Social Media Usage by Business Size, Type & Tenure
Forms of Social Media Used
Expectations From Using Social Media
Paid vs. Unpaid Social Media Usage
Challenges With Using Social Media
Social Buy Button Usage
SMB Perceptions Of Social Buy Buttons
Percentage Of SMBs That Have Ratings and Reviews
Ratings & Reviews Impact on Sales

TECHNOLOGY & STRATEGIES

Percentage of SMBs with Mobile Strategies
Ability to Accept Mobile Payments
Percentage of Sales From Online / Mobile Transactions
Marketing / Sales Technology / Tools Used
Marketing / Sales Technology / Tools SMBs Will Start Using in Next 12 Months
Biggest Challenges With Digital Marketing
Top Areas SMBs Need Help With

PARTNERS & FUTURE IMPACT

Number of Providers SMBs Currently Work With
Importance of Having A Sales Rep Visit On Site
Preferred Timing of Sales Contacts
Preferred Method Of Sales Contacts
Working With Several Providers vs. Single Source
What Would Make SMBs Try New Digital Solutions
Preferred Purchase Options: Bundle vs. A La Cart
Do It Yourself vs. Do It For Me
Technology That Will Have Biggest Impact Over next 2-3 Years

 

Data Tables

LIMITED TIME ONLY- CUSTOMIZED CROSSTABS

Want to see specific segments of the data? For a limited time only, with the purchase of this report, we will pull a customized crosstab on the data. These crosstabs can be pulled on a number of factors such as size of business, marketing budget size, businesses that advertise in a certain media, businesses that use a certain technology, or a number of other factors. Get the data you need to stay ahead of the competition!