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Thrive Analytics > Local Pulse Report- Small Business Economic & Advertising Outlook

Local Pulse Report- Small Business Economic & Advertising Outlook

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Why Read This Report

Small and medium-sized business (SMBs) are bullish about their prospects over the next 12 months. They are planning to increase investments in marketing and technology to gain competitive market share. They plan to shift resources away from traditional marketing tactics and increase resources in digital ones. While this shift isn’t new, it does provide an opportunity for marketing service providers to capitalize on growing trends.

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Description

Small and medium-sized business (SMBs) are bullish about their prospects over the next 12 months. They are planning to increase investments in marketing and technology to gain competitive market share. They plan to shift resources away from traditional marketing tactics and increase resources in digital ones. While this shift isn’t new, it does provide an opportunity for marketing service providers to capitalize on growing trends.