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Business Report

Small Business Marketing in 2022

/ Business Report
/ Small Business Marketing in 2022
Thrive Analytics
Business Report

As we move into the third year of the Covid-19 pandemic, it’s no longer about pivoting and surviving for small businesses- there is increased optimism that changes made over the past two years will help propel businesses forward in 2022. This report will highlight small business owners’ marketing expectations for 2022, the media channels they plan to use, and how much they expect to spend.

The report is 19 pages and includes the following charts:

  • Small Business Marketing Budget Outlooks For 2022
  • Percent of Expenses Allocated to marketing Budgets
  • Average Number of Media Channels Used
  • Average Small Business Marketing Budget Size
  • Small Business Marketing Goals in 2022
  • Traditional vs Digital Media Spend
  • Small Business Planned Change in Media Spend in 2022
  • Average Small Business Budget Increases for Digital Media


Data Source

The source for the data is the Local Pulse Report™. The Local Pulse Report™ is a syndicated research study that provides a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers. It explores the behaviors/trends influencing their decisions as business owners. The data is from the January 2022 wave, including 10,125 business interviews. The respondents are balanced to represent the US marketplace based on US business census data.