Small Business Technology Adoption In 2022
Small Business Technology Adoption in 2022_Page_01
Thrive Analytics
Business Report

Small and medium-sized businesses (SMBs) need to stay focused on growing their business. They often have limited resources, time, and expertise to spend on ancillary functions. Thanks to the rise of software companies and increased demand from the pandemic, there are numerous Software as a Service (SaaS) products designed and catered specifically to the needs of SMBs. This report explores the adoption of SaaS solutions in the United States and highlights what to expect in 2022 and beyond.

The report is 19 pages and includes the following charts:

  • Small Business Technology Adoption Rates, 2017-2022
  • Reasons Why Small Businesses Adopted New Technology
  • Technology Small Businesses Have Upgraded or Adopted in 2021
  • Benefits of Upgrading or Adopting New Technology
  • Reasons Why Small Businesses Have Not Adopted Technology
  • Biggest Challenges Small Businesses Face in 2022
  • Top Areas Small Businesses Plan To Upgrade Or Adopt New Technology in 2022


The source for the data is the Local Pulse Report™. The Local Pulse Report™ is a syndicated research study that provides a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners. The data is from the January 2022 wave, including 10,125 business interviews. The respondents are balanced to represent the US marketplace based on US business census data.