Social media has transformed how businesses operate and communicate with their customers. Small-and-medium-sized businesses (SMBs) have taken note and are adopting social media as an essential tool for connecting with potential customers, partners, vendors, and suppliers. Many SMB marketers see social media as the most cost-effective marketing investment. However, many small business owners don’t understand what it takes to succeed on social media. They often feel overwhelmed by all the information about which platforms are best for them, how to set up their accounts, and what kind of content works best to reach their target audience.

Data Source

This report highlights some of the most recent data on the challenges and opportunities that exist with small businesses. The data is from our 2021 and 2022 Local Pulse Report™, conducted on 41,250 small business owners/decision makers.