Virtual Reality Databook 2020
Thrive Analytics
Consumer Report

In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 35-page report is divided into four sections:

 VR Usage Trends

This section includes growth rates, device usage trends, and activities people would like to do in a virtual reality environment.

VR Headset Trends

This section provides usage rates for different headsets, satisfaction levels of the devices, pricing expectations, and areas for improvement.

Non-User Trends

This section provides data on why people have not tried virtual reality devices, what they would expect to pay, and what societal benefits could Virtual Reality provide

Buyer Profiles

This section provides the characteristics of people that are interested in buying a virtual reality device.