Voice Assistants in 2022 and Beyond
Voice Assistants in 2022 and Beyond
Thrive Analytics
Consumer Report

In recent years, voice assistants have become commonplace with the rise of digital assistants like Siri, Google Assistant, and Alexa. These voice-activated personal assistants are now available on a range of devices, from smartphones to smart speakers. As such, there is no doubt that voice-activated digital assistance has been one of the most significant trends in the AI world over the last few years.
As more people start using voice-enabled technology, the market will reach a saturation point. Technology companies and marketers will need to find new ways to engage existing users and drive adoption through new interactions or capabilities.

In this report, we highlight some of the most recent data on the adoption of voice-enabled technology and what the future holds. The data is from our 2022 Voice Assistant Monitor™, conducted on 18,087 voice assistant users.


  1. How large are the voice assistant and smart speaker markets, and how much will they become?
  2. Who uses voice-enabled technology, and what are the most common use cases?
  3. What are the most significant changes ahead?
  4. What can brands or marketers do to capitalize on these trends?