The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.
This study is focused on financial services. The topics of the survey include:
This study was conducted on 34,520 online adults. It offers data that Brands, retailers and marketers can use to understand the value consumers place on financial service products.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.