RESEARCH STUDY

Local Pulse Report™- Main Wave, 2022

Field Date: December, 2021
Respondents: 10,125
Details

The Local Pulse Report™ is a syndicated research program that monitors how small and medium-sized businesses (SMBs) are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

The main waves of the research are conducted every six months. In 2020, a modified version of the surveys was conducted each month, with at least 1,000 business owners being interviewed. These modified waves were to track the impact COVID-19 pandemic. We continued this through 2021.

The most recent main wave was conducted in December 2021. Compared to prior main waves, the sample size was increased significantly to capture customer experiences with marketing service providers. (These findings will be published separately.) In total, 10,125 businesses were interviewed. The respondents are balanced to represent the US marketplace based on US business census data.

Company
Thrive Analytics
PROGRAM

Local Pulse Report™

TOPICS

Economic & Sales Outlooks
Marketing Budgets
Performance & Strategies
Technology Adoption
Sales Partnerships
Challenges & Opportunities

survey methodology

Web-based Survey

The respondents are balanced to represent the US marketplace based on US business census data.

DATA ACCESS

Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.

 

DATA AVAILABLE

Charts
Infographics
Crosstab Files
Articles
Reports

UNCOVER
EXPERIENCES

We offer a wide variety of capabilities to help you gain all the insights you need.

SYNDICATED RESEARCH

STAY UP TO DATE ON THE LATEST BUSINESS AND CONSUMER TRENDS.