RESEARCH STUDY

Local Search Report™- Main Wave, 2021

Field Date: March, 2021
Respondents: 30,430
Details

The Local Search Report™ is a series of reports and insights generated from our ongoing survey of shoppers. These studies, conducted at least twice a year, provide a comprehensive view of how consumers are searching for local products and services. Specifically, these studies monitor the technology, media, and other factors that consumers use or are influenced by during the shopping process.

This main wave provides a comprehensive view of how shoppers use over 30 different types of media when looking for a local product or service. It monitors the path-to-purchase trends for over 100 categories. Some of the categories include:

 

In total, 30,430 adult shoppers were interviewed.

Company
Thrive Analytics
PROGRAM

Local Search Report™

TOPICS

Sites / Technology Used
Purchase Influencers
Consumer Attitudes
Buyer Profiles
Media Usage
Ads Viewed
Purchase Details

survey methodology

Web-based Survey

The respondents are balanced to represent the US marketplace based on US census data.

DATA ACCESS

Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.

 

DATA AVAILABLE

Charts
Infographics
Crosstab Files
Articles
Reports

UNCOVER
EXPERIENCES

We offer a wide variety of capabilities to help you gain all the insights you need.

SYNDICATED RESEARCH

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