This survey is part of our Local Search Report™ syndicated research program. This program monitors the path-to-purchase process for consumers. It consists of multiple waves of research, conducted throughout the year. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.
This study is the first of a two-part series that takes a look at technology adoption in the US. Specific topics include:
The survey was conducted on 26,008 online adults.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.