The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.
This study is an updated wave of research focused on consumer healthcare. Over the past 18 months, the Covid-19 pandemic has created a tremendous challenge and opportunity for healthcare providers. Many services were postponed or conducted remotely. How has this impacted consumers, and what are their expectations going forward?
The goals of this study were to compare results from 2020's wave to 2021 and:
This study was conducted on 24,471 online adults.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.
Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.