The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.
This study is focused on consumer healthcare. Over the past year, the Covid-19 pandemic has created a tremendous challenge and opportunity for healthcare providers. Many services were postponed or conducted remotely. How has this impacted consumers, and what are their expectations going forward?
The goals of this study were to:
• Identify consumer attitudes toward healthcare.
• Understand what healthcare services people have undertaken in the past 12 months.
• Identify who has health insurance.
• Identify how the Covid-19 pandemic has impacted health-related activities.
• Gain consumer perspectives on remote health services.
This study was conducted on 29,395 online adults.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.
Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.