The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.
This study is focused on consumer technology adoption.
The topics of the study include:
This study was conducted on 33,846 online adults. It offers data that Brands, retailers, and marketers can use to understand the state of technology adoption.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.