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RESEARCH STUDY

Research Study
US Technology Benchmark, 2022

US Technology Benchmark, 2022

Field Date: June, 2022
Respondents: 33,846
Details

The Local Search Report™ is an overarching syndicated research program that monitors the path-to-purchase process for consumers. It consists of two main waves of research, conducted annually, and a series of individual waves that focus on specific topics. Together, these studies monitor the technology, media usage, and experiences consumers have or are influenced by during the shopping process. The results provide a comprehensive view of how consumers are searching for local products and services.

This study is focused on consumer technology adoption.

The topics of the study include:

  • Household Technology Ownership
  • Usage
  • Purchase Behaviors
  • Satisfaction Levels
  • Attitudes About Technology

 

This study was conducted on 33,846 online adults. It offers data that Brands, retailers, and marketers can use to understand the state of technology adoption.

 

Company
Thrive Analytics
PROGRAM

3rd Party Research

TOPICS

Profiles of users
Frequency of usage
Consumer Attitudes
Satisfaction Levels
Non-user Trends
Buyer Profiles
Technology Adoption

survey methodology

Web-based Survey

The respondents were balanced based on U.S. census data of age, gender, and regional distributions.

DATA ACCESS

Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.

DATA AVAILABLE

Charts
Infographics
Articles
Reports

UNCOVER
EXPERIENCES

We offer a wide variety of capabilities to help you gain all the insights you need.

SYNDICATED RESEARCH

STAY UP TO DATE ON THE LATEST BUSINESS AND CONSUMER TRENDS.