RESEARCH STUDY

Virtual Reality Monitor™- Main Wave, 2021

Field Date: January, 2021
Respondents: 37,718
Details

The Virtual Reality Monitor™ is a syndicated research program that monitors the adoption of Virtual & Augmented Reality technology. The program provides a comprehensive view of how consumers are adopting the technology, their satisfaction levels, pricing expectations, applications, and user profiles of the technology.

Each wave of research consists of at least 1,000 adults being interviewed via an online panel or in an onsite testing facility. The respondents are balanced based on US census data of age, gender, and regionality distributions. Results are compiled and released via reports, infographics, blog articles, press releases, and client presentations.

Clients do have the ability to add customized questions to the base program. Data and trends obtained from those questions are not released publicly.

In total, over 46,000 US adults have been interviewed since 2017. The most recent wave of research was fielded November-December, 2020.

Company
Thrive Analytics
PROGRAM

Virtual Reality Monitor™

TOPICS

Profiles of users
Frequency of usage
Sites / Technology Used
Purchase Influencers
Consumer Attitudes
Pricing Expectations
Satisfaction Levels
Non-user Trends
Buyer Profiles

BRANDS INCLUDED

Samsung Gear VR
PlayStation VR
Oculus Rift & Rift S
Oculus Quest 1 & 2
Oculus Go
HTC Vive
HTC Vive Pro
HTC Vive Focus
HTC Vive Cosmos
Google Cardboard
Windows Mixed Reality

survey methodology

Web-based Survey

The respondents are balanced based on US census data of age, gender, and regionality distributions.

DATA ACCESS

Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.

 

DATA AVAILABLE

Charts
Infographics
Crosstab Files
Articles
Reports
Interactive Dashboards

UNCOVER
EXPERIENCES

We offer a wide variety of capabilities to help you gain all the insights you need.

SYNDICATED RESEARCH

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