The Virtual Reality Monitor™ is a syndicated research program that monitors the adoption of Virtual & Augmented Reality technology. The program provides a comprehensive view of how consumers are adopting the technology, their satisfaction levels, pricing expectations, applications, and user profiles of the technology.
Each wave of research consists of at least 1,000 adults being interviewed via an online panel or in an onsite testing facility. The respondents are balanced based on US census data of age, gender, and regionality distributions. Results are compiled and released via reports, infographics, blog articles, press releases, and client presentations.
Clients do have the ability to add customized questions to the base program. Data and trends obtained from those questions are not released publicly.
In total, over 100,000 US adults have been interviewed since 2017. The most recent wave of research was fielded in February 2023.
The respondents were balanced based on U.S. census data of age, gender, and regional distributions.
Subscribers to the Insights Datahub™ have access to the results and related content through their subscription.