Data released from our recent Consumer Technology Monitor™, shows smart speaker adoption has nearly doubled over the past two years. In 2017 only 38.4 million people were using smart speakers, and that number nearly doubled in just two years to 68 million this year. We estimate that the number of smart speaker owners in the U.S. will continue to grow over the next three years to 85.4 million in 2022. Much of this growth will be driven by Millennials (23-38). They will account for nearly a third of smart speaker purchases over the next 12 months.
According to the study, Amazon continues to be the dominate brand used. Amazon’s Echo was the trailblazer for this technology, bringing its Alexa virtual assistant into the home and releasing a growing array of “skills” that allow users to use voice commands to search for information, play music, and also perform more complex tasks (like ordering food deliveries) without having to type information into a device. After debuting first for Amazon Prime members in 2014, the Echo was released more widely the U.S. and around the world in 2015 and 2016.
The study also looked at smart speaker usage and found that activities have significantly expanded beyond the traditional function of speakers — listening to music. More people are using the devices for voice search related activities, controlling smart home systems, and shopping for products and services.
The full results of the study are detailed in a report entitled “Smart Speaker Adoption Trends in the US”.