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LATEST REPORTS

INSIGHTS DATAHUB™

We offer our clients access to the most up-to-date insights through our Insights Datahub™. This portal provides curated content that our clients can use to better understand the markets they serve.

FORECAST VIEWS

U.S. Advertising Forecast 2020-2024
U.S. Advertising Forecast 2020-2024

U.S. Advertising Forecast 2020-2024

Thrive Analytics is pleased to announce that the new edition of its U.S Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016 to

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U.S. Digital Advertising Forecast 2020-2024
U.S. Digital Advertising Forecast 2020-2024

U.S. Digital Advertising Forecast 2020-2024

Thrive Analytics is pleased to announce that the new edition of its U.S Digital Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016

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U.S. Traditional Advertising Forecast 2020-2024
U.S. Traditional Advertising Forecast 2020-2024

U.S. Traditional Advertising Forecast 2020-2024

Thrive Analytics is pleased to announce that the new edition of its U.S Traditional Advertising Forecast is now available. This edition covers the U.S. market, provides updated data for 2020, with COVID-19 impacts, and individual media forecasts to 2024. In addition, revenue data for 2016

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SMALL BUSINESS REPORTS

Local Pulse Report™- 2021 Key Highlights
Local Pulse Report™- 2021 Key Highlights

Local Pulse Report™- 2021 Key Highlights

The past year has been incredibly difficult for the small and medium-sized business (SMB) community. Many have had to endure many challenges including State-wide shutdowns, new safety mandates, and evolving demands from customers, to name a few. Some owners have had to close their business

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Small Business Outlooks- Q4 2020 and Beyond
Small Business Outlooks- Q4 2020 and Beyond

Small Business Outlooks- Q4 2020 and Beyond

Small businesses have faced unprecedented challenges due to the COVID-19 pandemic for most of 2020. In this report, we provide the latest data from our Local Pulse Report™ study. We’ve compiled insights from over 9,600 interviews with business owners to help you prepare for the

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Local Pulse Report™- Marketing Priorities for Small Businesses
Local Pulse Report™- Marketing Priorities for Small Businesses

Local Pulse Report™- Marketing Priorities for Small Businesses

Why Read This Report Small and medium-sized businesses (SMBs) find that challenges — like limited resources, budgets, and technology — impede their ability to grow their businesses. Even so, SMBs are planning to increase investments in marketing and technology over the next twelve months. They

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2019 Local Pulse Report™- Small Business Economic & Advertising Outlook
2019 Local Pulse Report™- Small Business Economic & Advertising Outlook

2019 Local Pulse Report™- Small Business Economic & Advertising Outlook

Why Read This Report Small and medium-sized businesses (SMBs) are bullish about their prospects over the next 12 months. They are planning to increase investments in marketing and technology to gain a competitive market share. They plan to shift resources away from traditional marketing tactics

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CONSUMER RESEARCH REPORTS

Virtual Reality Databook 2021
Virtual Reality Databook 2021

Virtual Reality Databook 2021

In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 34-page report is divided into four sections:  VR Usage Trends This section includes

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Virtual Reality Databook 2020
Virtual Reality Databook 2020

Virtual Reality Databook 2020

In this databook, we highlight some of the latest data from our Virtual Reality Monitor™ and compare the results to prior years. As with our other databooks, limited commentary is provided. This 35-page report is divided into four sections:  VR Usage Trends This section includes

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State of Consumer & Technology Adoption: US Benchmark 2019
State of Consumer & Technology Adoption: US Benchmark 2019

State of Consumer & Technology Adoption: US Benchmark 2019

Why Read This Report This report is our overview of the impact of technology on US consumers’ attitudes, behaviors, and expectations in a rapidly changing world, based on the latest Mobile Technology Monitor™. B2C marketers must understand their current and prospective customers to help their

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Mobile Payment Adoption Trends in The US
Mobile Payment Adoption Trends in The US

Mobile Payment Adoption Trends in The US

Why Read This Report The promise of mobile payments technology has loomed large since Apple Pay was introduced in 2014. Over the past five years, many other mobile payment systems have joined the fray. But even while many U.S. retailers have integrated these technologies, the

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Smart Speaker Adoption Trends in The US
Smart Speaker Adoption Trends in The US

Smart Speaker Adoption Trends in The US

Why Read This Report Smart Speakers have moved past the early adoption stage, and we expect the installed base to continue to grow at a 5-year CAGR of 17.3%. In this report, we highlight our latest forecast on smart speaker adoption and we provide detailed

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