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Local Pulse Report The latest in small business trends. LEARN MORE Business Outlooks Find out what business owners think about the future. Learn More Marketing Budgets See where business owners are allocating their marketing spend. Learn More Technology Adoption See what technology is having the biggest impact on the marketplace. Learn More Performance & Strategy Learn how business owners measure success. Learn More


The Local Pulse Report™ is a series of reports and insights generated from our ongoing survey of small and medium sized businesses (SMBs). These studies, conducted at least twice a year, provide a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and they explores the behaviors/trends that are influencing their decisions as business owners. In addition, each wave provides Thrive Analytics’ clients with the ability to add customized questions to uncover real time issues/trends relevant to their business needs.


Economic & Sales Outlooks

Sales & Economic Outlooks

Top Challenges to Growth

% of Expenses Allocated to Marketing

Hiring Expectations

Capital Expenditures

Financing Expectations

Marketing Budget Outlooks

Marketing Budget Outlooks

Size of Media Budgets (60 types)

Changes to Plans

Reasons for Investment Changes

Top Growth Areas

Traditional vs. Digital Media Mix

Performance & Strategies

Key Performance Indicators

Most Effective Promotional Methods

New Media Opportunities


Mobile Strategies & Optimization

Top Areas SMBs Need Help With

Technology Adoption

Software & Technology Adoption Rates

Touchless Transactions

Traditional Sales vs Digital Sales

Biggest Challenges with Technology

Dollars Invested in New Tech

Biggest Tech Impact Next 2-3 Years

Sales Partnerships

# of Providers Currently Using

Preferred Sales Interactions

Importance of Sales Reps

Satisfaction of Providers

Purchase Options

Drivers to Try New Services

Customized Questions

Client Specific Questions

AI Impact on Businesses

Sharing/GIG Economy

COVID-19 Impact

Social Media Deep Dive

Websites Deep Dive

Drive Your Plans with a Business License

A business license gives you access to all the Local Pulse Report™ content. This includes access to all business reports, charts, infographics, data tables, and other business-related material.

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Our clients range from start-ups, to large organizations who are striving to stay ahead of the competition. Contact us to see how we can help your organization.