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Virtual Reality Monitor™

Stay up to date on the latest trends.


The Virtual Reality Monitor™  is a syndicated study that tracks the usage of Virtual & Augmented Reality technology. This research, updated at least twice a year, provides a comprehensive view of how consumers are using VR/AR technology. Specifically, this study monitors the adoption rates, satisfaction levels, pricing expectations, applications and user profiles of the technology.



Want to know how consumers feel about VR/AR technology? What applications they would find most useful? How satisfied they are with current VR/AR devices? How many are going to purchase devices over the next 12 months? How much are they willing to spend? Thrive Analytics has extensive experience in tracking consumer technology adoption. With our growing suite of research services, Thrive Analytics is pleased to offer a new syndicated research program for the U.S. and Canada. This ongoing, comprehensive, tracking program monitors the consumer adoption of VR/AR technology. Specifically, the program monitors which devices consumers own, have used, and plan on purchasing over the next twelve months. The program tracks consumer sentiments on pricing, ease of use, applications, and overall satisfaction levels. The program is designed to provide subscribers with actionable insights to improve their sales, refine their approach to the marketplace, adjust product or service offerings or help their salesforce better understand the dynamics of different business segments.


Executives, senior leaders, marketers, product managers, or anyone working in VR/AR space can utilize information generated in these reports to refine their approach to the marketplace, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the marketplace presents.


The studies cover a wide range of topics. Each survey has a customizable section that can be utilized for client-specific questions. Below are some common areas asked with each survey wave.

  • Age
  • Income
  • Education
  • Gender
  • Household Type
  • Technology Ownership
  • Purchasing Habits
  • Technology Usage
  • Children in Household
  • Marital Status
  • Device Ownership
  • Pricing Expectations
  • Satisfaction Levels
  • Potential Usage of Applications
  • Device Improvements
  • Interest in Ownership
  • 12 Month Purchase Expectations
  • Reasons for No Interest
  • Etc.

We update the data at least twice a year to ensure we obtain the most current trends.   At least 1,000 consumers are surveyed for each wave. In some cases, we survey more.


We have a highly customized suite of deliverables to meet your budget needs. Subscribers can choose from basic packages that just include the high-level reports to full-access that include access to data tables, advisory reports, charts, and infographics.

Subscribers can also leverage our consulting services to help solve ad-hoc business problems such as: what are the best business categories we should focus on, who are my best customers, and what products should we be offering to certain business segments.

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Our clients range from start-ups, to large organizations who are striving to stay ahead of the competition. Contact us to see how we can help your organization.