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Voice Assistant Monitor™

Stay up to date on the latest trends.


The Voice Assistant Monitor™ is an ongoing syndicated study designed to measure the consumer adoption of voice enabled technology. These studies track the most common devices such as Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and others.



The Voice Assistant Monitor™ is a series of reports and insights generated from our ongoing survey of consumers. These studies, conducted at least twice a year, provide a comprehensive view of how consumers are adopting voice technology. In addition, each wave provides Thrive Analytics' clients with the ability to add customized questions to uncover real-time issues/trends relevant to their business needs.


Executives, senior leaders, marketers, product managers, or anyone working in the local space can utilize information generated in these reports to refine their approach to the local marketplace, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the local marketplace presents.


The studies cover a wide range of topics. Each survey has a customizable section that can be utilized for client specific questions. Below are some common areas asked with each survey wave.

  • Age
  • Income
  • Education
  • Gender
  • Household Type
  • Technology Ownership
  • Purchasing Habits
  • Technology Usage
  • Children in Household
  • Marital Status
  • Digital Assistant Usage
  • Digital Assistant Ownership
  • Tasks Done on Digital Assistant
  • Satisfaction of Devices
  • How Often Do They Use The Device
  • Location of Device Usage
  • Biggest Issues With Device
  • Etc.

We update the data at least twice a year to ensure we obtain the most current trends.   At least 1,000 consumers are surveyed for each wave. In some cases, we survey more.


We have a highly customized suite of deliverables to meet your budget needs. Subscribers can choose from basic packages that just include the high-level reports to full-access that include access to data tables, advisory reports, charts, and infographics. Subscribers can also leverage our consulting services to help solve ad-hoc business problems such as: what are the best business categories we should focus on, who are my best customers, and what products should we be offering to certain business segments.

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Our clients range from start-ups, to large organizations who are striving to stay ahead of the competition. Contact us to see how we can help your organization.