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Posts Tagged ‘Connected TVs’
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January 22, 2020

60% of New TV Purchases Will be a 4K Version in 2020

According to our recent Consumer Technology Monitor™, 60% of US households that plan to purchase a TV in 2020 stated they are “extremely likely” to buy a 4K version.

 

According to the Consumer Technology Association, 4K TVs represented 43% of TVs sold in 2019. They estimated 17 million units were sold, for $15 billion. Total TV sales are expected to be at $21.4 billion.  If our survey results hold true, it looks like that number will take a significant jump this year. 4K is quickly becoming the new standard for TVs.

 

In addition to the 4K TVs, 8Ks entered the market last year. Estimated sales stand around 200K with another 500K projected [...]

 
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January 20, 2020

Half of Broadband Households Own a Smart TV

According to recently released data from our Consumer Technology Monitor™, 50% of US households with broadband access, now have Smart TVs. This number is up 8.6% from the previous year and 45% over the past five years. As one would expect, Millennial households are the top adopters at 59%, followed by Gen X homes at 49%, and Boomers & Seniors at 35%.

 

When asked about usage, 80% stated they are accessing internet services more often then they have in the past. Specifically, there has been a significant increase in viewing streaming-based services like Netflix, Hulu, Amazon Prime and others.  Over the past three years, there has been a 65% increase in the [...]

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