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Posts Tagged ‘Consumer Behavior’
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March 30, 2020

Hourly Employees Are Hit The Hardest From The Covid-19 Crisis

There are around 83 million hourly employees in the US, according to the Bureau of Labor Statistics. This segment represents approximately 58% of all wage earners. It is also the segment of employees that are least likely to have paid sick days or the opportunity to work from home, and losing their jobs in mass layoffs may mean they’ll struggle more than other segments.

Data from our recent Covid-19 survey shows that hourly employees have already been impacted significantly due to the crisis. Roughly, 20% of hourly employees have lost their jobs already, and another 42% have seen their hours decrease significantly. As one would expect, these numbers are considerably [...]

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March 28, 2020

Younger Generations Continue to Disregard Covid-19 Warnings

A few days ago, we completed a survey on 2,135 adults across the United States to get their perspectives on the Covid-19 / coronavirus crisis. One of the key trends that we noticed was the lack of awareness or concern from younger generations. This trend has been highlighted recently by the media with video clips of spring breakers at the beach, people in parks, and other gatherings of young people. Our data mirrors those videos and images.

When explicitly asked about changes they have made to their behavior since the onset of the Covid-19 crisis, adults ages 18-34 years old have made significantly fewer changes to their behavior when compared to older [...]

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January 29, 2020

Meal-Kit Delivery Services Continue to Evolve

Our recent survey data shows that only 28% of US households have tried a meal-kit delivery service like HelloFresh, Blue Apron, Freshly, and others. Of those that have tried the service, only 18% are considered regular users (use the service at least monthly).


The concept of a meal-kit delivery service resonates with many households because it is marketed on convenience, quality ingredients, and healthier options than eating out. Over half (55%) of the households that have tried the service have children. Many of these households tried the service with the hopes that it would make their busy lives more manageable. However, the idea of meal-kit services is more [...]

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