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Posts Tagged ‘Digital Ad Spending’
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September 3, 2020

US Digital Advertising Revenue

This is a forecast view that provides the total US digital advertising spend. It includes display, search, email, lead generation, and other digital advertising.
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September 1, 2020

US Advertising Revenue

This is the revenue forecast for US advertising. It includes digital, traditional print, traditional broadcast and other advertising.
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August 11, 2020

U.S. Digital Ad Spend is Still Expected to Grow in 2020

U.S. digital ad spending has been growing at a double-digit rate for years. However, with the COVID-19 crisis, that has changed. According to our recent advertising forecast, we expect a 1.7% increase in U.S. digital ad investment this year to $132.4 billion.
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December 9, 2019

Is 2020 the Last Year of Double-Digit Growth For Digital Advertising?

We recently reviewed the advertising forecasts from nine different analyst firms to get a consensus on the size and growth of digital advertising over the next few years. What we found was that the growth rate of total digital advertising spend continues to decline. The estimated growth rate for 2020 ranged from 7% to 17%, with an overall average of 11.5%. This rate is down 23% from 2019’s growth rate of 15% and 40% below 2018’s growth rate of 19%. While the growth rate is projected to fall to single-digit levels in the coming years, digital advertising spend will still be only about 55% of the overall advertising spend in 2020. The estimated spend on digital advertising in 2020 is [...]

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