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Posts Tagged ‘Digital Transformation’
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October 16, 2019

Disrupting Halloween

With Halloween right around the corner, we thought it would be good to look at some of the companies disrupting the food and beverage industry. While many of the traditional players will continue to dominate the market this Halloween, new brands are positioning themselves differently and creating new experiences for consumers.

Below is a chart from CB Insights that includes 80+ brands in the candy space across eight categories, from sugar and fat replacements to cannabis- and alcohol-based treats.

These companies are disrupting the market by (1) featuring products that are healthier options, (2) focusing on direct to consumer distribution strategies, (3) [...]

 
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October 14, 2019

Hottest Fintech Companies Transforming the Local Marketplace

We recently attended a conference session with Karen Mills, former head of the US Small Business Administration, and during her presentation, she spoke of the challenges lenders face when trying to decide which small businesses get approved for loans. To paraphrase her — Small businesses come in many different sizes, industries, etc., and a lot of times it’s hard to see how much money they are making. So, ultimately businesses owners are led down a long process that eventually ends with the owner having to give personal guarantees to secure debt. She stated this process is one of the biggest challenges to small business growth.

Recent data from our Local Pulse Report™ shows [...]

 
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September 25, 2019

Businesses Owners Prefer “Freemium” Services

It’s hard to resist something that is free. This is the case with small business owners.  Data from our Local Pulse Survey™ shows that “Freemium” services are critical in the buying process. When asked what would drive a business owner to try a new product or service, 50% of business owners stated being able to try it for free was the biggest driver.

 

 

This “freemium” business model has become the go-to strategy for many companies in the Software-as-a-Service (Saas) space. When executed the right way, the business model can drive revenue, with limited sales costs. Using the “freemium” model overcomes the initial user resistance to paying for a [...]

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