YouTube is by far the biggest recipient of Connected TV ad spending according to a recently released report from eMarketer. They expect revenues for YouTube placements that appear on Connected TVs to account for around 40% of Connected TV ad spending.
In the US, YouTube reaches nearly everyone who watches a digital video. We estimate that 81% of US internet users will use YouTube at least once per month in 2019. Almost 200 million individuals use YouTube regularly, which equates to 60.0% of the country’s population.
According to their forecast, YouTube’s US net ad revenues will total $5.48 billion in 2019. Their net estimates represent ad revenues after companies pay [...]
